[Remote] Head of Marketing Analytics and Operations

Note: The job is a remote job and is open to candidates in USA. AdvancedMD is a leading provider of cloud-based medical office software. They are seeking a Head of Marketing Analytics & Operations to lead the analytics strategy, measurement frameworks, and marketing technology stack, ensuring data-driven decisions across the marketing organization.ResponsibilitiesServe as the analytical partner to the CMO and the marketing leadership team — translating business questions into analyses and analyses into clear, actionable recommendationsBuild the executive-facing marketing narrative: the dashboards, reporting, and synthesis that leadership, the CEO, and the board rely on to understand marketing performanceEstablish the measurement framework for both sales-led and product-led motions, including pipeline contribution, multi-touch attribution, and product-led metrics such as activation and trial-to-paid conversionProvide an independent, data-grounded point of view — willing to challenge assumptions and strategies when the data points elsewherePartner with company-level data and analytics resources to ensure marketing has the data access and integrity it needsOwn the evaluation and rebuild of the marketing technology stack, partnering with a specialist consultant during the evaluation phase and leading execution of the resulting roadmapEstablish reliable data flows, integrations, and attribution infrastructure across the marketing and revenue systemsOwn marketing automation, lead management, campaign operations, and the operational backbone that supports both motionsDesign and maintain the governance, naming conventions, and data hygiene practices that keep the stack trustworthy as it scalesOversee the build-out of AI-enabled and automated workflows that allow a lean team to operate with the leverage of a much larger onePartner with functional teams to identify high-effort, low-value workflows and replace them with durable, owner-operated automationsChampion the responsible, practical adoption of AI tooling across the marketing functionLead and develop a Marketing Insights Analyst and an AI / Growth EngineerBuild a function known for rigor, clarity, and trusted answers — the team the rest of marketing relies on to know what is trueSkills8–12 years of experience spanning marketing analytics, marketing/revenue operations, or a closely related discipline, with a clear center of gravity in analytics and insightsExceptional ability to synthesize complex, messy data into clear narratives and recommendations for executive audiences — this is the single most important qualification for the roleHands-on analytical depth: comfortable working directly with data, building models and dashboards, and forming defensible points of view, not just directing others to do soDemonstrated experience evaluating and rebuilding a marketing technology stack, not merely operating an existing oneStrong working knowledge of marketing automation and revenue systems (e.g., Marketo, Salesforce, NetSuite, or comparable platforms) and modern attribution approachesFamiliarity with both sales-led and product-led measurement, including product analytics tools and PLG metrics, or strong fluency and willingness to build itA builder's mindset — comfortable with ambiguity, fragmented starting conditions, and standing up a function from the ground upConsulting or analytics background that combines analytical rigor with executive communication is a strong plusYou don't just report what happened — you walk into the room with a point of view on what it means and what we should do next, and you can defend it when challengedYou've rebuilt a marketing technology stack from the ground up before — not just inherited and operated one — and you know the difference between a clean architecture and a patchwork that looks functional until it isn'tYou've sat across from a CMO or CEO with a messy, conflicting dataset and turned it into a clear, confident narrative — and you do that through your own hands, not just through a teamYou're as comfortable in a SQL editor or BI tool as you are in a boardroom presentation, and the outputs of both reflect the same standard of rigorYou understand both sales-led and product-led measurement models and can build frameworks that don't just track one motion — they give leadership a unified picture of how the business is growingYou bring a builder's patience: you're energized by ambiguity, fragmented starting conditions, and the work of standing something up from scratch rather than frustrated by itYou've worked alongside or within a consulting or analytics environment where analytical rigor and executive communication weren't separate skills — they were the same skillBenefitsCompetitive compensation and total rewards benefitsComprehensive health, dental, and vision insurance401(k) with generous company matchPaid time off and holidaysHybrid and remote work opportunitiesCareer growth and development supportCollaborative, team-oriented cultureCompany OverviewAdvancedMD is a healthcare technology company that offers cloud medical office software to ambulatory medical practices. It was founded in 1999, and is headquartered in South Jordan, Utah, USA, with a workforce of 501-1000 employees. Its website is http://www.advancedmd.com/.Company H1B SponsorshipAdvancedMD has a track record of offering H1B sponsorships, with 2 in 2025, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.