[Remote] Head of Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Mercury is a financial technology company seeking a Head of Growth Marketing to drive their growth strategy. The role involves leading a team to acquire new customers and retain existing ones through various marketing channels and collaboration with sales and product teams.ResponsibilitiesSet the strategy across all areas of growth marketing (paid, demand gen, martech, lifecycle, website optimization, SEO/GEO)Think across channels and full funnel – the work doesn’t stop when the customers join, we need to activate and monetize them (we are launching new products all the time)Hire, manage, and develop a team of marketers and agencies (will inherit a talented team of 11)Create a team culture of relentless execution, experimentation, and curiosity (everything from trying new ad creative to trying new technology)Be extremely data driven and be excellent at defining, setting, and reporting on full-funnel KPIs (working with a data science team)Develop strong relationships with sales, partnerships, and product/engineering teams to collaborate on growth strategy across the companyBe a crucial voice of marketing leadership; understanding how to hit growth goals while staying true to the brand and putting the customer firstMake strong, principled decisions and influence a cross-functional group to executeSkills10+ years of experience in growth marketing, with at least 5+ years hiring and developing peoplePLG experience: You've worked at startups at Mercury's scale and larger, and have seen high volume PLG / self-serve acquisition; a bonus if you also have experience with demand gen / sales-led acquisitionBreadth in all areas of growth marketing, with deep expertise in paid, SEO, and martechProficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly. You're excited to try new tools to unlock more capabilities in the team. We're currently using: CustomerIO, Salesforce, Dato (CMS), Rockerbox (MTA), SegmentExperimentation mindset. You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quicklyBenefitsEquity (stock options/RSUs)BenefitsCompany OverviewMercury provides digital banking and financial tools tailored for startups and modern businesses. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://mercury.com.