[Remote] Head of Growth

Note: The job is a remote job and is open to candidates in USA. Scale Media has been building and scaling science-backed wellness brands for over a decade. They are seeking a Head of Growth to lead paid acquisition strategies and optimize customer acquisition across various channels, working closely with multiple teams to enhance performance and efficiency.ResponsibilitiesPaid acquisition strategy: Full ownership of growth strategy across Meta, Google Search, YouTube, and other paid channelsMedia buying systems: Campaign structure, testing frameworks, budget allocation, audience strategy, bid strategy, and optimization systemsAcquisition economics: CAC, MER, ROAS, LTV, contribution margin, and overall acquisition efficiency across the portfolioCreative feedback loops: Partnering closely with Creative teams to improve testing velocity, creative quality, iteration systems, and performance insightsAttribution and reporting: Improving reporting infrastructure, attribution systems, forecasting models, and decision-making frameworksAI-enabled growth operations: Redesigning campaign management, reporting, analysis, and optimization workflows using AI tools and automationAgency and vendor management: Managing external partners where relevant while maintaining strong internal ownership of strategy and execution qualityTeam leadership: Raising the operational and analytical standards of the Growth organization while helping develop a stronger bench of talent internallySkillsDeep paid acquisition expertise. You've managed meaningful spend across Meta and Google and understand how to scale consumer brands without losing efficiencyStrong operator instincts. You know how to identify what actually moves performance and where teams waste time or complexityAnalytical sophistication. You're comfortable living inside performance data, attribution models, and forecasting frameworksCreative judgment. You understand the relationship between media buying and creative performance, and you know how to help teams improve bothAI fluency. You actively use AI tooling to improve workflows, analysis, execution speed, and team leverageHands-on mentality. You still want to be close to the work—not just overseeing it from a distanceCross-functional leadership. You can partner effectively with Creative, Ecommerce, Analytics, and executive leadership without creating unnecessary process overhead7–10+ years of relevant experience in one or more of the following: Growth leadership at scaled DTC brands, Performance marketing leadership managing large consumer budgets, Agency leadership with deep ecommerce and acquisition expertise, Operators who have helped scale brands from early traction to significant revenue scaleExperience in supplements, wellness, beauty, or consumer subscription businessesExperience managing eight-figure paid media budgetsFamiliarity with modern attribution tooling and MMM frameworksExperience leveling up junior-heavy organizationsExperience operating across multi-brand portfoliosBenefitsMedical, Dental, Vision, and Life InsuranceFully remote, full-time positionMonthly work-from-home stipendGenerous paid time off programDiscounted productsAn amazing team to work alongsideCompany OverviewScale is a tech-driven company that builds next generation health and wellness DTC brands, smarter. It was founded in 2014, and is headquartered in Greater Los Angeles, California, US, with a workforce of 51-200 employees. Its website is https://scalemedia.com.