[Remote] Growth Marketing Manager, Web & CRO

Note: The job is a remote job and is open to candidates in USA. Cresta is an innovative company focused on enhancing customer experiences through AI technology. They are seeking a Growth Marketing Manager, Web & CRO to lead the strategy and execution of their website, aiming to drive organic traffic and improve conversion rates to generate measurable revenue.ResponsibilitiesOwn website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organizationSpearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipelineManage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery planProject manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality workOversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standardsElevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experienceLead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansionBuild website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systemsProactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioningSkills5+ years of experience in web marketing, website management, or growth roles in B2B SaaSDemonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional executionDeep hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflowsExperience working closely with and managing external web or design agenciesProficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvementsStrong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritizationExcellent cross-functional communication and stakeholder management skillsHigh attention to detail and strong sense of quality for web experiences and brand presentationIndustry-specific experience or hypergrowth scale-up experienceBenefitsComprehensive medical, dental, and vision coverage with plans to fit you and your familyFlexible PTO to take the time you need, when you need itPaid parental leave for all new parents welcoming a new childRetirement savings plan to help you plan for the futureRemote work setup budget to help you create a productive home officeMonthly wellness and communication stipend to keep you connected and balancedIn-office meal program and commuter benefits provided for onsite employeesCompany OverviewCresta uses artificial intelligence to assist sales and service agents in the quality of customer service. It was founded in 2017, and is headquartered in Sunnyvale, California, USA, with a workforce of 201-500 employees. Its website is https://www.cresta.com.Company H1B SponsorshipCresta has a track record of offering H1B sponsorships, with 2 in 2026, 9 in 2025, 6 in 2024, 2 in 2023, 10 in 2022, 4 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.