[Remote] Growth Marketing Manager (EU)

Note: The job is a remote job and is open to candidates in USA. iHerb is a leading eCommerce platform dedicated to health and wellness products. They are seeking a Growth Marketing Manager for the EU to lead paid acquisition and performance media growth across key EU markets, focusing on efficient customer acquisition and performance optimization.ResponsibilitiesManage paid media campaigns across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platformsOptimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback periodDevelop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potentialLead performance creative testing across paid social, search, display, app, and regional media platformsPartner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assetsBuild and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tacticsAnalyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiencyLead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimizationWork with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworksEvaluate platform-reported performance against internal measurement, incrementality, and business-level outcomesManage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunitiesMonitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU marketsCommunicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholdersSkillsExperience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businessesHands-on experience managing paid media campaigns across multiple EU marketsDeep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search AdsExperience with EU-specific performance platforms, or similar regional paid media channelsStrong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace mediaProven ability to manage and optimize meaningful paid media budgets across multiple markets and channelsStrong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performanceExperience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputsStrong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffsExperience building creative testing frameworks and translating performance data into actionable creative recommendationsProven experience as a hands-on performance marketer with deep expertise in paid media platforms, regional EU media ecosystems, creative testing, campaign optimization, and incrementality-based measurementAbility to assess creative performance by hook, message, offer, format, audience, localization, and funnel stageHighly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse EU marketsProfessional fluency or native-level fluency in English requiredProfessional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferredExperience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferredExperience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platformsExperience with ecommerce marketing operations platforms & toolsBachelor's Degree in Business or related field preferredBenefitsEmployees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies.Employees will enjoy paid holidays throughout the calendar year.Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.Company OverviewiHerb is on a mission to make health and wellness accessible to all. It was founded in 1996, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.iherb.com.