[Remote] Growth Marketing Manager, CRO & Lifecycle

Note: The job is a remote job and is open to candidates in USA. Fieldwire by Hilti is seeking a hands-on, data-driven Growth Marketing Manager to lead conversion rate optimization and lifecycle marketing efforts. The role involves optimizing the website experience, improving conversion rates, and building lifecycle marketing programs to enhance user engagement and drive pipeline growth.ResponsibilitiesOwning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pagesAnalyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeysBuilding and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipelineDesigning and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iterationPartnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channelsSupporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allowsContributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking marketsProviding regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader teamWorking cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign executionSkillsBachelor's degree in Business, Marketing, or similar field3-5 years work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs—not just supportHands-on experience with Marketo or a comparable marketing automation platformExperience with A/B testing tools and a structured approach to experimentationProficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) and comfort translating data into decisionsComfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for youExperience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM contextExposure to international marketing efforts (especially Germany & France), localization workflows, and multi-market campaign executionExperience working across multiple brands or business units simultaneouslyKnowledge of the construction industry, with understanding of how jobsites and project teams operate so you can speak their languageBenefitsA corporate bonus which can range up to 30%This role is fully remote within the United States, with a strong preference for East Coast candidatesCompany OverviewTrusted on 4M+ projects worldwide, Fieldwire by Hilti connects the field and office in one simple, powerful platform so teams can move faster, stay aligned, and navigate projects with confidence from start to finish. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.fieldwire.com.