[Remote] Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. ROXON is an innovation-driven outdoor and EDC brand focused on modular multi-tools and next-generation carry systems. They are seeking a hands-on Growth Marketing Manager to drive growth across Shopify DTC, optimize paid media campaigns, and improve conversion rates. The role requires both strategic thinking and execution in managing customer acquisition and revenue growth.ResponsibilitiesManage and optimize Meta Ads and Google Ads campaignsImprove blended ROAS, CAC efficiency, and contribution marginBuild and scale profitable customer acquisition systemsMonitor campaign performance daily and adjust based on dataAnalyze funnel metrics including CTR, CPC, CPM, CVR, AOV, MER, and LTVIdentify and improve conversion bottlenecks across the Shopify funnelCollaborate on landing page optimization and CRO testingImprove product positioning, bundles, offers, upsells, and retention flowsWork with CRO resources to improve site conversion and revenue per visitorHelp guide performance creative direction for Meta/TikTok-style contentWork with creators and internal teams on: hooks, UGC concepts, ad angles, content testingUnderstand what drives conversion in content-driven advertisingBuild structured KPI tracking and reporting systemsUse GA4, Shopify, Meta, and attribution data to guide decisionsIdentify growth opportunities across acquisition, retention, and monetizationWork cross-functionally with U.S. and overseas teamsSkills3+ years experience in Shopify DTC growth and/or paid acquisitionStrong hands-on experience with Meta AdsStrong hands-on experience with Google AdsStrong hands-on experience with ShopifyStrong understanding of ROASStrong understanding of CACStrong understanding of CVRStrong understanding of AOVStrong understanding of MERStrong understanding of Contribution MarginExperience scaling paid campaigns with measurable revenue impactStrong understanding of UGC and performance creativeComfortable operating in a fast-moving small-team environmentStrong English communication skillsExperience with creator/affiliate-driven brandsExperience in outdoor, EDC, tactical, tools, or enthusiast categoriesExperience with KlaviyoExperience with GA4Experience with Triple WhaleExperience with Hotjar / ClarityExperience with CRO testingExperience managing or coordinating creative productionBenefitsDirect impact on revenue and company growthHigh ownership and visibilityOpportunity to shape the marketing system from the ground upLong-term growth potential as the brand scales globallyCompany OverviewROXON makes multitools for outdoor, camping, and daily use, focusing on innovation and durability. It was founded in undefined, and is headquartered in Irvine, California, USA, with a workforce of 51-200 employees. Its website is https://roxontool.com.