[Remote] Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. ProSites is a company focused on driving growth through effective marketing strategies. The Growth Marketing Sr. Manager will oversee the entire demand generation process, collaborating with multiple teams to enhance customer acquisition and optimize marketing funnels.ResponsibilitiesAct as a player/coach for customer acquisition across multiple verticals, advising and being “hands on keys” across multiple digital marketing strategiesBuild and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV)Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlesslySet hypothesis-driven goals; prioritize by expected impact, cost, and confidenceBuild compounding loops (content ? SEO ? retargeting ? nurture; referrals/advocacy; partner co-marketing) that improve efficiency over timeRun structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learningsCollaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the verticalWork with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handlingPartner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set ratesDefine objectives and key results to achieve company goals, and drive alignment across functional teams within the vertical to ensure successBuild and/or maintain basic reporting to monitor the health of the vertical, the strategy, and execution, and work with specialists on more complex needsAttribute impact by channel/campaign; model CAC, payback, and LTV by segmentMaintain data quality and enforce tracking standards across campaigns and web propertiesEstablish operating cadence (weekly planning, standups, post-mortems) and maintain decision logs, playbooks, and SLAs with Sales/SDRPartner with Operations on lead management (scoring, routing, enrichment) and forecast accuracyEnsure compliance with privacy, consent, and brand guidelinesSkills5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaSProven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. A healthy level of obsession with funnels and loops is requiredHigh analytical and technical aptitude; comfortable translating data into decisive actionGoogle Analytics (GA4) and Salesforce (SFDC): high proficiency requiredExceptional campaign and project management; organized with reliable follow-through and documentationStrong collaboration with Sales, RevOps, and Product teams; crisp written and verbal communicationAI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and qualityDTC experience is a strong plusPower BI (plus) and SQL (plus) for deeper analysis and self-serve insightsOperational internet & web proficiency (HTTP, tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plusExperience in [Industry Vertical] and with partner/affiliate ecosystemsFamiliarity with marketing automation and enrichment tools (e.g., HubSpot/Marketo, Clearbit/ZoomInfo) and experimentation platformsCompany OverviewProSites delivers innovative website design and online marketing solutions that help professionals achieve measurable practice growth. It was founded in 2003, and is headquartered in Temecula, California, USA, with a workforce of 201-500 employees. Its website is http://www.prosites.com/.