[Remote] Growth Marketing Director (Remote)

Note: The job is a remote job and is open to candidates in USA. Cengage is seeking a Growth Marketing Director to drive sustainable revenue growth through data-driven acquisition, retention, and lifecycle marketing strategies. The role involves developing comprehensive growth marketing strategies, leading multi-channel acquisition efforts, and building lifecycle marketing programs to optimize customer engagement and retention.ResponsibilitiesDevelop and implement a comprehensive growth marketing strategy aligned to business goalsIdentify and prioritize high‑impact growth opportunities across the customer lifecycleOwn growth objectives and key results, forecasting, and performance reportingCollaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etcLead agencies and external partners as neededLead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)Optimize CAC, LTV, and conversion rates through experimentation and testingOversee campaign planning, execution, and optimizationBuild and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)Partner with Product and Customer teams to improve activation and reduce churnLeverage marketing automation and personalizationEstablish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)Use data and insights to inform decisions and continuously improve performancePartner with Analytics to define metrics, dashboards, and attribution modelsSkillsMinimum of 8 years of experience in growth, performance, or digital marketingProven track record of driving measurable growth in revenue, users, or pipelineDeep expertise in paid acquisition channels (Google, Meta, etc.)Strong analytical mindset with hands‑on experience using data to inform decisionsExperience with experimentation frameworks and marketing technology stacksExceptional leadership, communication, and partner management skillsExperience in B2B / B2C / SaaS / e‑commerceFamiliarity with CRM, marketing automation, and analytics toolsExperience scaling growth in a fast‑paced or high‑growth environmentBenefitsAt Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.In this position, you will be eligible to participate in the company’s discretionary incentive bonus program.This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.25% Annual: Individual TargetCompany OverviewCengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.Company H1B SponsorshipCengage has a track record of offering H1B sponsorships, with 2 in 2026, 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.