[Remote] Growth Marketer (B2C)

Note: The job is a remote job and is open to candidates in USA. Pogo is a consumer mobile app company seeking a Growth Marketer to join their paid acquisition team. The role involves running consumer paid acquisition across various digital channels, handling technical aspects of mobile app marketing, and contributing to channel and budget strategy.ResponsibilitiesRun consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channelsHandle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetworkContribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cutApply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attributionPartner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimizationTest, iterate, and scale what worksSkills3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similarStrong technical chops on mobile app marketing including MMPs, attribution, SKAdNetworkExperience running multiple paid channels with a strong POV on what works where and how budget should moveAbility to back every spend decision with data including CAC, ROAS, LTV, payback, attributionExperience working at a fast-growing organization with real ownershipActive use of AI tools in workflowsMobile gaming backgroundOut-of-home or direct mail experienceBenefitsUnlimited PTOWe've implemented a *minimum* 20 days vacation policy 🌴Flexible work schedule that allows them to be most productive while accommodating other priorities outside of workCompany OverviewPogo enables people to earn money by unlocking the power of their data. It was founded in 2020, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is http://www.joinpogo.com.