[Remote] Growth Marketer

Note: The job is a remote job and is open to candidates in USA. SearchLab is a nationally recognized SEO and PPC agency headquartered in Chicago, specializing in Local SEO and paid media. They are seeking a Growth Marketer to own the lead generation cycle, build non-traditional lead generation paths, and manage campaigns to convert prospects into qualified leads.ResponsibilitiesOwn the lead journey from first touch to sales handoff across our three core audiences: auto dealers, local SMBs, and enterprise multi-location businessesConvert existing content (studies, webinars, conferences/events, case studies) into lead magnets while executing pre- and post-event nurture campaigns to extend engagement well past the event dateWork with our content partners to convert content into lead-generating assetsBuild non-standard growth loops, behavioral triggers, email funnels, and clever experiments that actually generate leadsPlan and launch email sequences and funnel plays that turn cold prospects into warm conversationsTrack what’s working, from CPL to pipeline growth, and turn those insights into your next big testGenerate a constant stream of new ideas and optimizations that generate qualified leadsUse tools like Claude Cowork, Apify, Jasper, Loveable, and automation platforms to build systems and not just to rewrite your email funnel copySkills3-5+ years of hands-on growth or demand generation marketing experience. You've generated leads that became great customersYou've built things and are highly detail oriented: landing pages, email nurture sequences, and know how to maintain consistent audience segmentation, UTM tracking, and campaign reporting hygieneExperience turning content into lead generation like email nurture sequences, lead magnets, and content-to-lead funnelsAnalytical and ego-free: you form a hypothesis, test it, read the data, and kill it or scale it based on resultsYou're a strong writer who can craft compelling copy that speaks our ICP's language, actually converts, and isn't filled with em dashesProven, documented use of AI tools in your workflow (not just ChatGPT for captions, we're talking systems and automations to help generate more leads). You have experience using tools like Apify, Customers.ai, Vector, Canva, and CRM tools like Zoho or HubSpotComfortable in a lean, fast-moving environment. You'll work alongside the Director of Marketing and be expected to test things and learn quickly, and move onBehaviorally curious: you think about why people click, convert, and disengage and not just whether they didBenefitsFully remote: Work from anywhere in the US401k + matchingMedical InsuranceDental InsuranceVision InsuranceUnlimited Vacation DaysGenerous Maternity/Paternity LeaveCollaborative, transparent team culture where your work is visible and valuedCompany OverviewSearchLab is a digital marketing agency that offers SEO and PPC training for businesses and marketing agencies. It was founded in 2017, and is headquartered in Chicago, Illinois, USA, with a workforce of 11-50 employees. Its website is https://searchlabdigital.com.