[Remote] Google & Meta Ads Freelancer (E-commerce) – Campaign Audit & Growth Strategy

Note: The job is a remote job and is open to candidates in USA. ALIGNERCO is seeking an experienced Google Ads and Meta Ads Freelancer to enhance the performance of their e-commerce advertising campaigns. The role involves conducting comprehensive audits of existing advertising accounts and developing strategies for sustainable growth and improved return on ad spend.ResponsibilitiesCollaborate with our in-house marketing, creative, and development teamsConduct a comprehensive audit of our existing advertising accounts, including:Google AdsGoogle ShoppingPerformance MaxSearch campaignsDisplay and YouTube campaignsMeta Ads (Facebook and Instagram)Review account structure, campaign setup, audience targeting, bidding strategies, creatives, and budgetsAnalyze conversion tracking, attribution models, GA4, Google Tag Manager, and Meta Pixel implementationEvaluate product feed quality and Merchant Center setupIdentify issues affecting campaign performance, ROAS, CPA, conversion rate, and overall profitabilityProvide a detailed audit report with actionable recommendations and prioritizationDevelop a 3–6 month paid media strategy focused on sustainable growth and improved return on ad spendRecommend testing frameworks for audiences, creatives, landing pages, and bidding strategiesGuide and support our in-house team in implementing recommendationsParticipate in regular strategy calls and performance reviewsSkillsProven experience managing Google Ads and Meta Ads for e-commerce brandsStrong understanding of: Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Conversion tracking and attributionExperience with Shopify, WooCommerce, Magento, or custom e-commerce platformsExperience working collaboratively with internal marketing and development teamsStrong analytical and communication skillsAbility to translate data into actionable growth strategiesCompany OverviewALIGNERCO offers custom invisible aligners for teeth straightening. It was founded in 2019, and is headquartered in West Hempstead, New York, USA, with a workforce of 11-50 employees. Its website is https://www.alignerco.com.