[Remote] Go-to-Market Intelligence & Automation Lead

Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that simplifies sophisticated marketing through advanced artificial intelligence. They are seeking a Go-to-Market Intelligence & Automation Lead to architect and operationalize a scalable automation engine, ensuring clear requirements and effective workflows across various teams.ResponsibilitiesOwn and evolve the roadmap for scalable intelligence delivery—including automation frameworks, reusable components, and insight packages used across teams and verticalsIdentify high-impact opportunities to reduce delivery time and increase quality through automation, modular frameworks, and standardized workflowsSurface friction points, unmet needs, and whitespace opportunities—translating them into clear improvements and roadmap initiativesServe as the connective tissue between GTM strategy and technical execution—translating use cases into clear business requirements, logic, and workflow designsPartner with Product, Analytics, and Applications teams to shape design, implementation, and deployment of scalable solutionsEnsure alignment across teams on definitions, inputs/outputs, and success metrics—so intelligence is consistent, trusted, and easy to adoptHelp integrate AI-enabled workflows into intelligence delivery (e.g., automated insight narration, pattern surfacing, QA assist, template-driven storytelling, and AI-agent supported workflows)Support feedback loops to continuously improve intelligence tooling, AI-assisted workflows, and delivery experiences—balancing speed with quality and governanceOwn and refine enablement infrastructure: intake processes, templates, documentation, and knowledge hubs that support scalable executionImprove usability and adoption of Data Cloud tools and intelligence products through process refinement and consultative supportSupport cross-functional initiatives related to internal tooling, platform integrations, and operational consistencySupport select pre-sales or client-facing work with automation-aligned deliverables when neededSkills5–7 years in data strategy, solution development, marketing analytics, operations, or adjacent rolesProven ability to define workflows, drive cross-functional alignment, and deliver repeatable solutionsExperience partnering with Product, Analytics, and/or Martech development teamsAdvanced Excel / PowerPoint; comfortable turning data into structured narratives and frameworksFamiliarity with BI/reporting tools (e.g., Tableau) and core data logicStrong project management, communication, and documentation skillsExperience with Asana, Jira, Confluence, or other documentation/task management toolsExposure to marketing technology (CDPs, DMPs, DSPs, CRMs, etc.)Conceptual understanding of AI/ML applications in marketing intelligence (and interest in operationalizing AI in workflows)Working knowledge of SQL (comfortable querying datasets, validating logic, and partnering with technical teams on requirements)BenefitsUnlimited PTOExcellent medical, dental, and vision coverageEmployee EquityEmployee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!Company OverviewZeta offers technology and marketing services to help brands acquire, engage, and retain customers. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.zetaglobal.com.Company H1B SponsorshipZeta Global has a track record of offering H1B sponsorships, with 8 in 2026, 20 in 2025, 17 in 2024, 11 in 2023, 6 in 2022, 8 in 2021, 16 in 2020. Please note that this does not guarantee sponsorship for this specific role.