[Remote] Go to Market Analytics Lead

Note: The job is a remote job and is open to candidates in USA. Allstate is an insurance company that has been protecting families for over 90 years. They are seeking a Go to Market Analytics Lead Consultant who will coordinate and manage the development of analytical solutions to assist in business decision-making and improve collaboration among business partners. The role involves leading a team to provide high complexity analytical solutions and driving data-informed recommendations for marketing strategies.ResponsibilitiesWith a deep knowledge of data visualization, develops solutions using tools such as Power BI and leverages Python, SQL, R, and Excel along with strong PowerPoint skills in order to effectively communicate and lead the translation of data and analytics insights in business terms to key stakeholdersLeads clear project/product communications throughout the project/product process to all stakeholders involved regarding scope, timeline, issues, and any revisions to themIdentify opportunities where data, analytics, and AI-driven solutions can improve business outcomes and decision-makingDrives activities to develop strategies and identify high priority initiatives to deliver and execute on the operating planWorks with business partners to contribute to strategic vision and identify business problems to turn them into valuable and actionable projectsLead lower funnel marketing analytics for an assigned geography, serving as the primary connection point between marketing, State Management, and GM teamsDevelop deep expertise in assigned states, including business performance, market dynamics, product and pricing changes, and strategic prioritiesEvaluate how state-level business and market changes impact lower funnel marketing opportunity, channel performance, and growth potentialDrive data-informed recommendations that position lower funnel marketing as a profitable lever for growth while operating within established economic parametersEducate cross-functional partners on lower funnel marketing principles, market opportunity frameworks, and the conditions under which marketing intervention is appropriatePartner with media teams across paid search and aggregator tactics to assess competitive position, identify pressure points, and uncover optimization opportunities for assigned statesEmbed within regional operations to ensure marketing insights and capabilities are represented in state and GM strategy discussionsSupport Direct channel analytics to provide a comprehensive view of performanceContribute to a future leader pipeline within the team and department. Continually develop self and others through new experiences, training and feedbackSkills5 or more years of experienceDeep knowledge of data visualizationExperience using tools such as Power BIProficiency in Python, SQL, R, and ExcelStrong PowerPoint skillsAbility to communicate and lead the translation of data and analytics insights in business termsExperience in leading project/product communicationsAbility to identify opportunities for data, analytics, and AI-driven solutionsExperience in developing strategies and identifying high priority initiativesAbility to work with business partners to contribute to strategic visionExperience in leading lower funnel marketing analyticsAbility to develop deep expertise in assigned statesExperience in evaluating state-level business and market changesAbility to drive data-informed recommendations for marketingExperience in educating cross-functional partners on marketing principlesAbility to partner with media teams to assess competitive positionExperience in embedding within regional operationsAbility to support Direct channel analyticsExperience in contributing to a future leader pipelineSkills in analytics, business performance, business solutions, data analysis, data driven decision support, Microsoft Power Business Intelligence (BI), project management, Python (programming language), strategic collaborations, strategy developmentBenefitsAllstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.Company OverviewAllstate is an insurance company that offers car, home, and life insurance services. It is a sub-organization of Allstate. It was founded in 1931, and is headquartered in Northbrook, Illinois, USA, with a workforce of 10001+ employees. Its website is http://www.allstate.com.