[Remote] Global Marketing Campaign Manager

Note: The job is a remote job and is open to candidates in USA. MariaDB is a leading open-source database company that supports a wide range of technology services. They are seeking a Global Marketing Campaign Manager to strategize and execute integrated marketing campaigns aimed at driving pipeline and revenue, with a focus on customer acquisition and retention. This role involves collaborating with various teams, managing budgets, and utilizing AI technologies to enhance marketing efforts.ResponsibilitiesDevelop and lead integrated, multi-channel marketing campaigns that directly support our core GTM plays (e.g., Oracle Migration, Community Conversion, Customer Upsell) within key enterprise and developer segmentsOwn the campaign plan to generate qualified marketing leads (MQLs) and sales-accepted leads (SALs), ensuring alignment with our sales and revenue targetsImplement Account-Based Marketing (ABM) programs, focusing on highly personalized engagement with high-value accountsCollaborate with product marketing and content teams to ensure campaign messaging is compelling, relevant, and aligned with our target personasDrive campaign execution of our evergreen/always-on campaigns across a mix of channels including digital advertising (PPC, social media), email marketing, webinars, content syndication, and partner co-marketing channelsDevelop and execute campaigns specifically for our existing customer base to drive upsell and renewal opportunitiesBuild nurture programs to convert our vibrant open-source community into enterprise customersStrategically integrate AI and Generative AI (GenAI) capabilities for automation, hyper-personalization, ad optimization, and content development at scaleDefine campaign KPIs, track performance, and provide regular reporting and analysis to leadershipWork cross-functionally with sales, product marketing, content, and the rest of the marketing team to ensure campaigns are fully integrated and supportedManage campaign budgets effectively to maximize ROI and pipeline generationManage global webinars and email campaigns (commercial, enterprise, global)Skills5+ years of experience in B2B marketing, with at least 4 years in a global campaign management or demand generation role, preferably in the tech, infrastructure, SaaS, Software, Database, or open-source industryDemonstrable experience in building and executing integrated marketing campaigns that have successfully driven pipeline and revenue, aligned with strategic GTM plays (e.g., new logo acquisition, customer upsell/retention, partner co-marketing)Hands-on experience developing and executing Account-Based Marketing (ABM) programsA clear understanding of the marketing funnel and how to apply different tactics at each stageProficiency in digital marketing channels, including SEM/PPC, paid social, and retargetingExperience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce). Proficient level of experience using Marketo and hands-on experience with Salesforce (SFDC)Strong analytical skills with the ability to analyze campaign data, interpret results, and make data-driven decisionsHands-on analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROIExpertise in data management, analytics, and optimizing campaign performanceMust possess strong strategic planning and prioritization skills, capable of ensuring that tactics are secondary to strategyThe ability to 'speak finance fluently' is essential for prosperity and computing the causal impact of investmentsFamiliarity with marketing technology (martech) integration and competency in leveraging AI tools for marketing functionsDeep understanding of customer behavior, pain points, and the ability to define a clear value proposition for diverse buyer rolesExcellent communication and project management skillsProven ability to break down organizational silos and promote close alignment and data sharing between sales and marketing teamsExperience with fine-tuning AI models with proprietary data for enhanced accuracy and competitive advantageVertical experience in Financial Services, Telco, or Retail/eCommerceDatabase/open-source or infrastructure software backgroundExperience developing and executing video content strategies, including producing engaging short-form videos, executive snippets, and product momentsExperience designing and piloting executive engagement concepts, such as Virtual Executive Briefing Centers (EBCs), to create highly personalized interactions with key decision-makersBenefitsDiscretionary bonuses or commissionsHealth insuranceLife, and disability insuranceFunds toward professional development resourcesFlexible Paid Time Off (FPTO)Paid holidaysParental leaveMedical/dental/vision insurance401(k)A massive degree of flexibility and freedomCompany OverviewMariaDB is an enterprise open source database company that delivers innovative, scalable database solutions. It was founded in 2009, and is headquartered in Milpitas, California, USA, with a workforce of 201-500 employees. Its website is https://mariadb.com.