[Remote] Fractional Chief Sales and Marketing Officer
Note: The job is a remote job and is open to candidates in USA. Attest BioSciences is hiring a Fractional Chief of Sales & Marketing (CSMO) to help operationalize their go-to-market strategy and drive customer acquisition for their advanced at-home diagnostics. This part-time role will focus on sales leadership, marketing growth, and customer lifecycle management, ultimately transitioning to a full-time executive position after funding. Responsibilities β’ Operationalize and iterate on Attestβs established GTM strategy across diagnostic product lines β’ Develop a sales pipeline across DTC and strategic wellness/community partners, leveraging your existing network to accelerate warm introductions, partnership opportunities, and early commercial traction β’ Build sales infrastructure including CRM systems, dashboards, and reporting frameworks β’ Collaborate with the CFO on pricing strategy, revenue modeling, and commercialization economics β’ Lead brand positioning, messaging, and creative direction across channels β’ Direct DTC acquisition (paid social/search, retargeting, funnel optimization) β’ Launch awareness and pre-launch campaigns to build traction and waitlists β’ Build influencer/creator partnerships and community-based outreach programs β’ Oversee content strategy, social media, and educational marketing β’ Develop personalized email/SMS flows for education, onboarding, and retention β’ Create customer journeys that reinforce trust and support repeat testing β’ Build loyalty and engagement strategies aligned with long-term health monitoring β’ Partner closely with the CEO, COO/CSO, CFO and other key stakeholders β’ Provide KPIs and insights for investor updates and fundraising β’ Help define and recruit the future commercial team post-seed Skills β’ 5β12+ years in Sales, Marketing, Growth, or Commercial leadership β’ Demonstrated success in early-stage startup environments β’ Experience executing and optimizing GTM strategies β’ Strong DTC acquisition, funnel optimization, CRM, and analytics experience β’ Proven ability to build partnerships and leverage an existing network for traction β’ Strong communicator and storyteller β’ Able to balance strategic leadership with hands-on execution β’ Bachelor's degree in a relevant field (Marketing, Business, Economics, Data Analytics, or related discipline) β’ Healthcare, diagnostics, biotech, or wellness experience β’ MBA Company Overview β’ Attest BioSciences is dedicated to revolutionizing medical testing, particularly cancer screening, by offering innovative, accessible, and comprehensive at-home testing services directly to consumers. It was founded in 2020, and is headquartered in , with a workforce of 2-10 employees. Its website is Apply tot his job