[Remote] Events Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Medscape, a division of WebMD, is currently seeking an Events Marketing Manager for their Live business unit. The Events Marketing Manager will be responsible for creating marketing strategies to drive engagement and participation in medical education live events for healthcare professionals, as well as monitoring performance and collaborating with various teams to achieve organizational goals.ResponsibilitiesCreate omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionalsImplement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goalsCollaborate with the product management team to project and track program performance as it relates to registration and driver trafficPartner with Data Analytics to create quarterly reports on event performanceWork closely with teams to coordinate and execute tactics within marketing plans as well partner opportunitiesWork with social media specialist(s) to publish social media postsProvide ongoing reporting and analysis to inform and support business decisionsCreating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholdersInterface with Sales and internal teams to address specific program performance issuesShare channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagementSkills2+ years digital marketing experience, preferably in multi-channel marketingExceptional marketing strategy and campaign management skillsMust be proactive and detail-orientedStrong ability to multi-task in a fast-paced environmentStrong sense of self-direction and ability to lead and own projectsExcellent teamwork, written and verbal communications skillsProven success in working with cross-functional teamsStrong organizational, operational, analytical, and project management skillsStrong ability to represent and communicate data-driven analysis to various departmentsAdvanced MS Excel, PowerPoint skillsBA/BS in marketing is preferredKnowledge of direct to physician marketing a plusCompany OverviewMedscape provides integrated medical information and educational tools online for primary care physicians and health care professionals. It is a sub-organization of WebMD. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is http://www.medscape.com.