[Remote] Event Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Virta Health is on a mission to reverse metabolic disease in one billion people. They are seeking an Event Marketing Manager to help scale events as a high-impact demand generation channel, focusing on driving qualified pipeline and strengthening strategic relationships through effective event marketing strategies.ResponsibilitiesOwn and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goalsDrive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groupsWrite high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives actionLead event marketing & promotion: Partner across email, digital, sales, and partner channels to create promotion plans and embed events and webinars within broader marketing programs and projectsTrack performance and optimize: Measure results (attendance, engagement, pipeline influence) and identify opportunities to improve impact over timeExecute with operational rigor: Manage logistics, vendors, budgets, and planning processes with strong discipline and attention to detailPartner with leadership and cross-functional teams: Collaborate with sales, partnerships, and the Director of Integrated Marketing & Event Strategy to execute strategy and improve performanceRamp on Virta’s integrated marketing approach, standard event planning processes, and how events contribute to pipeline generationTake ownership of a subset of events and webinars, and supporting execution during an active cyclePlan and execute at least one event end-to-end, including promotion and follow-upDraft and refine event marketing copy across email and partner channelsPartner with sales and marketing stakeholders to refine audience targeting and outreach strategyEstablish clear performance tracking for your events and webinars (attendance, engagement, pipeline contribution)Identify and implement at least one measurable improvement to event and webinar performanceSkills5–7 years of experience in B2B marketing, with strong exposure to demand generation and eventsExperience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaignsStrong writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and actionDemonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a strong analytical mindset to evaluate performance and guide decisionsSuccessfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiencyBenefitsInformation about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careersSecurity and privacy training will be provided.As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.Company OverviewVirta delivers a clinically-proven treatment to reverse type 2 diabetes and other chronic metabolic diseases. It was founded in 2014, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is http://virtahealth.com.