[Remote] Engagement Marketing Manager - Activation & Habituation

Note: The job is a remote job and is open to candidates in USA. Block is a company focused on economic empowerment, and they are seeking an Engagement Marketing Manager to enhance customer relationships through activation and habituation strategies. This role involves running experiments to drive conversion and influence product development while collaborating with cross-functional teams.ResponsibilitiesOwn activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impactOperate as a peer to Product, Engineering, ML, and Design. Your experimentation learnings shape the product roadmap, not just the comms calendarRun a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winbackBuild and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surfaceSelf-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this rolePush the frontier on AI decisioning and automation, and help define how engagement marketing evolves as AI moves further into the comms decisioning layerInfluence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of themSkills5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer-facing analytical role in a B2C tech environmentA track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholdersStrong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, without waiting on analytical support. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferredDeep experimentation experience. You know how to build an experiment backlog, design rigorous tests, and use results to drive compounding improvementsHands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one fastFluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the teamClear, structured, takeaway-first communication. You can translate complex analysis and ambiguous situations into crisp strategy and actionable recommendationsBackground in business operations, growth strategy, consumer analytics, or growth product. Someone who is naturally fluent in funnels, opportunity frameworks, and impact modelingExperience with onboarding, activation, or referral programs specificallyFamiliarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)Experience with incentive mechanics or in-app personalizationProficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferredBenefitsRemote workMedical insuranceFlexible time offRetirement savings plansModern family planningCompany OverviewBlock is a technology company with a focus on financial services. It was founded in 2009, and is headquartered in San Francisco, California, USA, with a workforce of 10001+ employees. Its website is https://block.xyz.Company H1B SponsorshipBlock has a track record of offering H1B sponsorships, with 22 in 2026, 257 in 2025, 253 in 2024, 260 in 2023, 297 in 2022. Please note that this does not guarantee sponsorship for this specific role.