[Remote] Email & SMS Growth Manager

Note: The job is a remote job and is open to candidates in USA. The Giraffe is seeking an Email & SMS Growth Manager to build, optimize, and scale their lifecycle marketing channels as core drivers of lead generation and customer engagement across the home services industry. The role involves owning the strategy, execution, optimization, and performance of email and SMS channels to drive scalable lead volume and improve engagement metrics.ResponsibilitiesOwn and scale Giraffe’s email and SMS marketing channels to drive consistent lead generation and measurable growthAudit, rebuild, and optimize existing lifecycle infrastructure, automations, segmentation, and campaign workflowsDevelop and execute high-performing email and SMS campaigns across multiple home services verticalsLead strategy, testing, experimentation, and optimization initiatives to continuously improve channel performanceAnalyze campaign performance and optimize metrics including deliverability, open rates, CTR, conversion rates, engagement, unsubscribe rates, and lead qualityBuild and optimize automated lifecycle journeys, nurture campaigns, and re-engagement flowsIdentify opportunities to improve monetization, engagement, retention, and operational efficiency using data-driven insightsEnsure best practices across deliverability, compliance, list hygiene, segmentation, and SMS regulationsCollaborate closely with growth, marketing, and operations teams to align lifecycle initiatives with broader acquisition goalsOperate effectively in a fast-paced startup environment with evolving priorities and limited structureTake initiative, solve problems independently, and help build scalable processes as the company growsSkillsProven experience managing high-performing email and SMS marketing programs in lead generation environmentsStrong understanding of lifecycle marketing, segmentation, deliverability, automation, and campaign optimizationExperience with ESPs/CDPs and SMS platforms such as Klaviyo, Attentive, Postscript, Customer.io, Iterable, or similar toolsComfortable operating independently with a high level of ownership and accountabilitySelf-starter mentality with the ability to move quickly, prioritize effectively, and adapt to changePerformance-minded marketer who cares about outcomes, testing, and measurable business impactExperience working in lean teams or startup environments preferredBonus points for experience in home services, consumer lead generation, or high-volume acquisition channelsCompany OverviewThe leading AI-driven marketing platform transforming how homeowners connect with qualified home service professionals. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://www.thegiraffe.com/.