[Remote] Email Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Signature Solar is seeking a high-impact Email Marketing Specialist to own and scale their email channels. This role will be responsible for building and optimizing best-in-class B2B and B2C email programs, including campaign execution, lifecycle automation, segmentation, testing, and performance optimization.ResponsibilitiesDevelop and execute the B2B and B2C email marketing strategy across the full customer lifecycle (lead nurture, onboarding, activation, cross-sell, upsell, re-engagement, retention)Partner with Marketing, eCommerce and Sales to align email programs with launches, promotions, and GTM initiativesBuild segmentation and personalization frameworks based on behavior, lifecycle stage, industry, and purchase intentOwn end-to-end email production: concepting, copy, creative briefing, build, QA, optimization/testing, deployment, and post-send analysisDesign and implement automated journeys (welcome, abandoned cart, browse abandonment, post-purchase, reactivation, lead nurture, B2B sales handoff, etc.)Maintain and optimize trigger logic, timing, and frequency to maximize engagement and conversionLead A/B and multivariate testing across subject lines, creative, CTAs, offers, cadence, and personalizationContinuously improve deliverability, open rates, CTR, conversion, and revenue per sendOwn reporting dashboards and performance insights tied directly to revenue, pipeline, and ROIForecast and track email-driven revenue contribution for both eCommerce and B2B pipelineIdentify opportunities to increase AOV, repeat purchase, and lifetime value through targeted lifecycle programsSupport promotional strategy and pricing tests in partnership with eCommerce and Performance MarketingAll other duties assignedSkills2–5+ years of hands-on email marketing experience in high-volume B2C and/or B2B environmentsProven experience building lifecycle automation and revenue-driven email programsDeep understanding of segmentation, personalization, and behavioral targetingStrong copy instincts and conversion-focused creative judgmentExperience with ESPs and marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar)Advanced knowledge of deliverability best practices, CAN-SPAM/GDPR compliance, and data hygieneStrong analytical skills with experience using data to drive optimization and business decisionsExperience in Salesforce, Big Commerce, eCommerce, solar energyExperience supporting both direct-to-consumer and sales-assisted B2B funnelsAdvanced analytics a plusCompany OverviewSignature Solar is an online store that provides solar panels, off-grid solar system kits, solar components, and mounting solutions. It was founded in 2019, and is headquartered in Sulphur Springs, Texas, USA, with a workforce of 201-500 employees. Its website is https://signaturesolar.com.