[Remote] Director, Regional Marketing - Mid Market
Note: The job is a remote job and is open to candidates in USA. Huntress is a remote-first cybersecurity company founded by former NSA cyber operators, dedicated to making enterprise-grade cybersecurity accessible to businesses of all sizes. The Director of Regional Marketing for Mid Market will lead the NA mid-market marketing strategy, focusing on demand generation, account-based marketing, and team management to drive revenue and engagement.ResponsibilitiesBuild and own NA mid-market marketing targets, integrated field programs, and global expansion initiatives across emerging markets and channels to support AOP and revenue goalsExperience leading mid-market expansion initiatives, including developing go-to-market strategies across emerging markets, distribution and resellers. Specifically scaling programs and teams to support global growth objectivesPartner with sales and marketing to launch high-impact ABM campaigns that engage key accounts, build brand visibility, and generate high-value pipelineIdentify regional trends and whitespace to guide the teamβs channel strategy across paid media, email, and content syndicationManage the regional budget, forecasts, and ROI; translate dashboard data into clear performance narratives and pipeline risk mitigation plans for leadershipEnsure mid-market demand generation messaging aligns with Product Marketing, Brand, and Creative priorities across the funnelSet the strategy, priorities, and success metrics for regional events, ensuring experiences drive meaningful engagement and measurable business impactPartner with sales leadership and Marketing Ops to identify strategic cities, verticals, and accounts for field activationsAct as a brand ambassador to build strong stakeholder relationships while collaborating with Ops to optimize lead quality, conversion efficiency, and ROILead, mentor, and foster a high-performing culture for a team of regional marketing professionals through clear goal-setting and professional developmentEstablish KPIs, analyze campaign results, and continuously optimize strategies to improve marketing outcomesServe as the senior marketing stakeholder for NA mid-market, collaborating with sales, channel, and global marketing executivesPartner with Sales, Product Marketing, Content, and Global Campaigns teams to customize strategies based on territory needs and broader corporate goalsSkills10+ years of marketing experience in demand generation, ABM, field marketing, or event management, preferably within cybersecurity/SaaSProven leadership skills with experience managing, motivating, and collaborating with high-performing, cross-functional teamsNorth American mid-market expertise, including deep knowledge of regional marketing best practices and cultural nuancesTrack record of driving pipeline and revenue through multi-channel demand generation campaigns and high-impact regional events/roadshowsStrategic and analytical mindset to align marketing initiatives with business goals and rigorously measure campaign ROIStrong operational skills, including experience managing program-level budgets and thriving in fast-paced, dynamic environmentsAbility to travel ~40% of the time to support regional initiatives and eventsBenefits100% remote work environment - since our founding in 2015Generous paid time off policy, including vacation, sick time, and paid holidays12 weeks of paid parental leaveHighly competitive and comprehensive medical, dental, and vision benefits plans401(k) with a 5% contribution regardless of employee contributionLife and Disability insurance plansStock options for **all** full-time employeesOne-time $500 reimbursement for building/upgrading home officeAnnual allowance for education and professional development assistance$75 USD/month digital reimbursementAccess to the BetterUp platform for coaching, personal, and professional growthCompany OverviewHuntress is the enterprise-grade, people-powered cybersecurity solution for all businesses, not just the 1%. It was founded in 2015, and is headquartered in Columbia, Maryland, USA, with a workforce of 501-1000 employees. Its website is https://huntress.com.