[Remote] Director of Product Marketing
Note: The job is a remote job and is open to candidates in USA. Kai is a stealth social media startup focused on rebuilding cybersecurity for the machine-speed era. They are seeking a founding product marketer to establish the product marketing function, define messaging frameworks, and collaborate with various teams to enhance the company's narrative and sales enablement.ResponsibilitiesBuild Kai's product marketing function from the ground up, establishing the messaging frameworks, positioning, and go-to-market processes that will scale with the companyDefine and maintain the full suite of GTM and sales enablement assets that equip the revenue team to win: personas, messaging guides, battlecards, demo scripts, objection handling guides, sales playbooks, and case studiesPartner with product management to develop launch strategies for new capabilities and ensure every release lands with the right story, in the right channels, at the right timeCollaborate with demand generation to create campaign content and ensure every program is grounded in strong product narratives and mapped to pipeline goalsPartner with product and sales to synthesize field feedback into sharper positioning and continuously improve how Kai tells its storyRepresent the Kai platform and narrative in customer conversations, analyst briefings, events, and partner engagementsSkills6-8 years of product marketing, technical marketing, or product management experience within cybersecurity, infrastructure, cloud, or enterprise SaaSDeep understanding of enterprise security buyers, including CISO-level personas, procurement dynamics, and how security decisions get made in large organizationsProven ability to build differentiated positioning and messaging in complex, technical markets where the category itself is still being definedStrong track record of owning core GTM assets from scratch: messaging frameworks, pitch decks, competitive battlecards, objection handling guides, and sales enablement contentExperience partnering with product, sales, and GTM strategy teams on launches, pricing and packaging discussions, and competitive positioningExceptional ability to translate complex technical concepts into clear, compelling narratives for both practitioner and executive audiencesComfortable operating across multiple priorities in a high-velocity environment, balancing long-term strategy with near-term execution demandsBenefitsHighly competitive salaryMeaningful equityA culture where your contributions are recognized and rewarded as we growCompany OverviewFind your people. Find your path. Connect. Explore. Become. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is .