[Remote] Director of Organic Growth

Note: The job is a remote job and is open to candidates in USA. Scale Media is a company focused on building and scaling science-backed wellness brands. They are seeking a Director of Organic Growth to lead SEO strategy, content operations, and digital PR efforts across their brands, aiming to drive measurable customer acquisition and enhance brand authority.ResponsibilitiesAudit existing content across all three brands and determine what should be optimized, consolidated, rewritten, or retiredOwn SEO performance across the portfolio, including technical SEO, on-page optimization, content strategy, and search visibilityDevelop and manage editorial calendars, content roadmaps, and writer workflows while maintaining high standards for expertise, credibility, and compliance within the health and wellness categoryBuild strategies that improve visibility within AI and LLM-powered search experiences by identifying citation opportunities and increasing brand presence across third-party publications, digital PR, community platforms, affiliate channels, and other trusted sourcesPartner with existing PR agencies to evolve their approach toward citation-driven visibility or identify and onboard specialized partners as neededBuild reporting frameworks and dashboards to measure traffic growth, keyword rankings, AI and LLM mentions, branded search trends, and overall organic channel performanceEstablish attribution and measurement methodologies that accurately reflect organic growth's contribution across multiple customer acquisition channelsPartner closely with ecommerce, Amazon, affiliate, creator marketing, analytics, and brand teams to align organic growth strategies with broader business goalsEvaluate, hire, and manage agencies, freelancers, and eventually internal team members as the function scalesSkillsProven experience building organic growth into a meaningful customer acquisition channel, not simply maintaining existing programsDeep SEO expertise with the ability to direct and evaluate technical SEO initiativesExperience leading content strategy and content operations across multiple brands, business units, or product linesStrong understanding of modern search behavior and the evolving impact of AI and LLM-powered search experiencesExperience developing digital PR, authority-building, backlink acquisition, or brand visibility strategiesStrong analytical and measurement skills, with the ability to separate platform-reported metrics from actual business impactExperience selecting, managing, and holding agencies accountable for performanceDemonstrated ability to build processes, scale programs, and grow teamsExperience within regulated industries such as health, wellness, supplements, financial services, or similar industries is strongly preferredBenefitsMedical, Dental, Vision and Life insuranceFully remote, full-time positionMonthly WFH stipendGenerous Paid Time Off programDiscounted ProductsAn amazing team to work alongsideCompany OverviewScale is a tech-driven company that builds next generation health and wellness DTC brands, smarter. It was founded in 2014, and is headquartered in Greater Los Angeles, California, US, with a workforce of 51-200 employees. Its website is https://scalemedia.com.