[Remote] Director of Marketing (US)

Note: The job is a remote job and is open to candidates in USA. Phagenesis is dedicated to transforming lives by addressing neurogenic dysphagia and is seeking a Director of Marketing to lead their US downstream commercial marketing efforts. This role involves building and executing marketing strategies, managing lead generation, and supporting the sales team to enhance patient access to Phagenyx.ResponsibilitiesOwn and continuously evolve the Phagenyx value proposition — grounded in clinical evidence, health economic impact, and the unmet need in post-stroke dysphagia — ensuring it resonates across clinical, operational, and economic buyer audiencesDevelop and maintain a coherent messaging architecture for all key customer segments: neurologists, speech-language pathologists, stroke coordinators, neurocritical care intensivists, hospital administrators, and payersEnsure consistency and clarity of internal and external communications across all commercial touchpointsTranslate complex clinical data (RCT outcomes, guideline recommendations, healthcare economic outcomes) into compelling, accessible commercial narrativesLead brand positioning strategy and ensure all materials reflect the Phagenesis brand identityDesign and execute multi-channel demand generation programmes targeting acute care hospitals, comprehensive stroke centres, and neurology/critical care services to build a qualified pipeline of prospective Phagenyx sitesDevelop and manage digital and field-integrated campaigns leveraging clinical evidence, guideline adoption, and health economic data to drive awareness and inbound interestBuild segmentation models and target account frameworks that enable the field to prioritise and penetrate high-value accounts efficientlyEstablish metrics and dashboards to track lead volume, source quality, and conversion rates; optimise programmes based on performance dataPartner with sales leadership to align marketing-generated leads with territory execution prioritiesDevelop commercial programmes and content to accelerate movement through the sales funnel — from initial clinical champion identification through stakeholder alignment, hospital approval, and first patient treatmentBuild and maintain a suite of objection-handling tools, economic value calculators, ROI models, and payer/reimbursement resources that remove friction at each stage of the deal cyclePartner with Therapy Development Specialists to identify pipeline bottlenecks and develop targeted interventions — whether clinical education, administrative alignment tools, or C-suite-facing business case materialsOwn the development of account-level business case frameworks addressing the dysphagia cost burden, NTAP reimbursement, and hospital-specific ROISupport proposal development, contract pathways, and formulary/approval processes in collaboration with the field teamDevelop and maintain a best-in-class suite of implementation and onboarding resources supporting rapid, high-quality site activation — spanning programme initiation, clinical training materials, patient selection tools, and ongoing programme optimisation contentOwn the commercial content supporting each phase of Phagenesis’s site integration model, ensuring clinical teams, administrators, and champions are equipped to build durable Phagenyx programmesPartner with clinical/medical affairs to develop evidence-based patient selection frameworks, protocols, and outcome tracking materialsBuild resources supporting multi-service integration (neurology, stroke, critical care, rehabilitation) and facilitate the expansion of Phagenyx use within existing accountsDevelop quarterly business review frameworks and outcome reporting tools that help sites demonstrate programme impact and support internal championsBuild and maintain a best-in-class library of sales enablement tools including pitch decks, clinical evidence summaries, competitive differentiation resources, and customer-facing leave-behindsLead development of congress strategy, peer-to-peer programmes, webinar content, and other commercial education eventsProvide ongoing support to the Therapy Development Specialist team through field ride-alongs, content refreshes, and real-time competitive intelligenceDevelop KOL relationships and advisory board programming in collaboration with Medical AffairsOwn the marketing calendar and ensure alignment between commercial programmes and key commercial moments (guideline launches, congress cycles, product milestones)Serve as a strategic thought partner to the VP of Global Marketing and broader commercial leadership, providing market insight, competitive intelligence, and recommendations that inform growth strategyCollaborate with Medical/Clinical Affairs to ensure commercial programmes are evidence-driven, compliant, and integrated with medical education initiativesMonitor the competitive landscape and maintain an up-to-date competitive intelligence framework; develop response strategies as neededManage marketing budget with rigour and accountability; track spend against outcomes and optimise resource allocationEnsure all marketing materials comply with FDA regulations, legal requirements, and company quality systemsSkillsBachelor's degree required; MBA or advanced business degree strongly preferred10+ years of progressive medical device marketing experience with substantial downstream/commercial marketing responsibilityDemonstrated success in demand generation, lead conversion, and pipeline acceleration in a direct sales modelProven ability to develop and execute messaging frameworks for complex, evidence-based therapiesStrong analytical orientation; fluency in CRM platforms (e.g. Salesforce), marketing automation tools (e.g. HubSpot), and commercial dashboardsDeep understanding of the US hospital purchasing and approval process across clinical, administrative, and economic stakeholdersExperience working directly with field sales organisations in a commercial-stage medical device environmentExcellent written and verbal communication skills; ability to translate clinical and scientific evidence into compelling commercial contentSelf-directed, entrepreneurial, and highly organised — able to manage multiple priorities in a fast-paced, resource-constrained environmentWillingness to travel approximately 25–35% (field rides, congresses, advisory boards, customer events)Unquestioned integrity, ethics, and sound commercial judgementExperience in neurology, neuromodulation, stroke, dysphagia, or a similarly complex, evidence-intensive therapeutic categoryBackground in launching de novo or first-in-class devices where market creation — not just market penetration — was requiredStart-up or early-commercial-stage company experience; comfort operating without a large marketing infrastructureFamiliarity with NTAP reimbursement, hospital economics, and health technology assessment frameworksExperience building onboarding and implementation toolkits that support clinical programme development at the hospital levelPrior experience contributing to KOL development, advisory board strategy, and congress programmingBenefitsCompetitive base salaryPerformance bonusEquity participationComprehensive benefits package including health, dental, vision, and 401(k)Collaborative, science-driven culture with a flat organisational structure and direct access to senior leadershipCompany OverviewPhagenesis is engaged in the development of a device to treat dysphagia, a condition that disables the safe swallowing of food. It was founded in 2007, and is headquartered in Manchester, Manchester, GBR, with a workforce of 51-200 employees. Its website is http://www.phagenesis.com.