[Remote] Director of Marketing (SF/LA/NYC)
Note: The job is a remote job and is open to candidates in USA. Gantri is building the digital manufacturer for design and is seeking a Director of Marketing to define and scale its market presence. This role involves shaping the brand narrative, leading integrated marketing strategies, and ensuring cohesive execution across various channels.ResponsibilitiesDefine and evolve Gantri’s positioning as we scale Gantri Made and launch Gantri WirelessBuild a clear messaging architecture across:ConsumerTrade / specificationBrand partnersTranslate technology and manufacturing innovation into emotionally resonant storiesCreate repeatable brand systems and messaging frameworksOwn Gantri’s integrated marketing strategy across content, social, partnerships, web, launches, and agency executionEnsure all channels reinforce a unified narrativeDefine marketing operating rhythms and campaign systemsBuild brand momentum through consistency, sequencing, and execution qualityEstablish KPIs across both brand and business outcomesLead brand and go-to-market strategy for launches and strategic initiativesPartner with Creative and Product to create launch narratives and experiencesBuild repeatable frameworks for launches, drops, partnerships, and campaign momentsEnsure launches feel premium, intentional, and culturally relevantDevelop partnerships with designers, collaborators, and tastemakersShape Gantri’s presence across design events, trade shows, and industry momentsDirect PR strategy and thought leadership effortsGuide influencer strategy to maintain consistency across channelsLead and direct agency partners across performance, PR, and creativeTranslate strategy into briefs, campaigns, and execution plansPartner closely with:Creative DirectorSalesProductAgency partnersEnsure all customer and partner touchpoints reinforce a shared storySkills8–12+ years across brand marketing, integrated marketing, brand strategy, creative strategy, or related disciplinesExperience either: Building and scaling a design-forward consumer brand, OR Leading brand strategy / integrated marketing work at a top-tier agency (Red Antler, Collins, Instrument, Wolff Olins, Partners & Spade, Basic/DEPT, Huge, Decade, Playlab, Manual, etc.) with meaningful ownershipStrong preference for candidates who combine agency and in-house experienceProven track record helping brands grow through periods of change or category expansionExperience leading launches and integrated campaigns across multiple channelsExperience managing and directing external agencies and partnersStrong strategic thinking and positioning abilityStrong creative judgment and high standards for executionAbility to connect storytelling with measurable outcomesComfort operating with ambiguity and building systems from scratchStrong operator with bias toward shippingComfortable in founder-led environmentsExperience with physical products preferredBenefitsCompetitive salary and equityMedical, dental and vision insurance401kPaid vacation days and paid holidaysAccess to 3D printers for your personal projectsMonthly team lunchesCompany OverviewDigital manufacturer for furniture It was founded in 2016, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.gantri.com.