[Remote] Director of Brand and Integrated Marketing

Note: The job is a remote job and is open to candidates in USA. Whatnot is the largest livestream shopping platform in North America and Europe, and they are seeking a senior leader to shape and scale their integrated brand efforts. This role will lead large, multi-channel brand campaigns, ensuring cohesive execution across various platforms and measuring their impact on business outcomes.ResponsibilitiesDevelop and scale breakthrough, culturally resonant brand platforms across channelsLead fully integrated campaigns spanning digital, TV, OOH, audio, partnerships, creators, experientialOwn major/relevant cultural moments - Develop/execute our biggest ideas around tentpole moments such as The National and New York Comic ConEnsure consistency of message and impact across paid, owned, earned, and experiential touchpointsTranslate big ideas into cohesive executions that travel seamlessly across formats, media types, and marketing channelsBuild a content and moments calendar that embeds Whatnot into relevant places in culture and build both brand awareness and resonance with target audiencesWork internal and with agencies and creators to build content capabilities for the brandServe as the connective tissue across paid media, creative, analytics, finance, social, partnerships, and product marketingAlign teams around a shared campaign vision and ensure execution is coordinated and efficientPartner closely with media and creative agencies to elevate and scale ideasManage and deploy brand budgets with discipline and ambitionMake informed investment decisions across channels to balance reach, resonance, and returnBuild the systems and frameworks that enable brand efforts to scale over timeDefine how success is measured across brand and business outcomesPartner with analytics to implement rigorous brand lift, incrementality, and performance measurement frameworksContinuously optimize creative and channel mix while protecting long-term brand equityConnect integrated campaigns directly to measurable business impactBring original thinking and strong creative instincts to campaign developmentManage agencies in partnership with our creative team to bring our biggest ideas to lifeElevate the quality of work across every channelChampion ideas that break through while remaining grounded in strategy and resultsStart as a hands-on operator, driving briefs, timelines, reviews, and cross-functional alignmentEstablish repeatable processes for integrated campaign developmentHire and develop a high-performing brand and integrated marketing team over timeSkillsSignificant experience launching and scaling multi-channel brand campaigns at meaningful budget levelsDoing so in high-growth environments, building the function as it scalesDeep expertise across digital, TV, OOH, audio, partnerships, and experiential activationsA track record of delivering measurable business impact from brand investmentStrong integration instincts — you understand how creative, media, measurement, and activations connectExperience operating in high-growth, fast-paced environmentsAbility to balance creative ambition with operational and analytical rigorComfort leading without formal authority and aligning diverse stakeholdersBuilder mindset — energized by shaping and scaling something foundationalBenefitsFlexible Time off Policy and Company-wide Holidays (including a spring and winter break)Health Insurance options including Medical, Dental, VisionWork From Home SupportHome office setup allowanceMonthly allowance for cell phone and internetMonthly allowance on both food and wellnessAnnual allowance towards ChildcareLifetime benefit for family planning, such as adoption or fertility expenses401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationallyMonthly allowance to dogfood the app16 weeks of paid parental leave + one month gradual return to work \•company leave allowances run concurrently with country leave requirements which take precedence.Company OverviewWhatnot is a livestream shopping platform for buying and selling products. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.whatnot.com.