[Remote] Director, New Business Development/Agencies

Note: The job is a remote job and is open to candidates in USA. NielsenIQ is a leading consumer intelligence company that provides insights on American consumer behavior. The Director of Audience Activation will spearhead sales initiatives to expand the Advanced Advertising business, focusing on audience activation and data enrichment while collaborating with media, brand, and agency verticals.ResponsibilitiesIdentify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablementManage end‑to‑end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessaryOwn commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizationsLeverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teamsLead advanced advertising, audience activation, and other data‑driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligenceAct as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectivesRequires approximately 25% travel; in-agency presence expectedPartner closely with Commercial, Marketing, Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritizationSupport the development of new data enablement and activation initiatives, partnerships, and go‑to‑market strategiesServe as a subject matter expert for advanced advertising and audience‑based activation, use cases, both external with customers and internal guiding sales colleagues on cross-team opportunitiesCoordinate outreach and engagement where needed with internal sales colleagues across all verticalsManage internal sales and audience revenue tracking processes; ensure tracking sheets, audience taxonomies, and CRM accuracySupport revenue collection team where necessary, aligning communication with all stakeholdersCollaborate with Operations and Account Management teams when needed define data, technical, and delivery requirementsEnsure client reporting requirements contractual obligations are metSkillsBachelor's degree required5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad techProven success driving audience activation initiatives within agencies or brandsStrong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teamsDeep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTVDemonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling wayExceptional relationship management and executive‑level communication skillsStrong negotiation skills with experience navigating complex commercial agreementsHighly collaborative, proactive, and self‑directedExperience applying syndicated audience data to activation, planning, and partnership opportunities preferredFamiliarity with Challenger sales methodology and MEDDICC frameworks preferredStrong agency presence is preferred with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teamsBenefitsComprehensive healthcare plan (medical, Rx, dental, and vision).Flexible spending accounts and a Health Savings Account (including company contributions).Life and AD&D insurance.401(k) retirement plan including company matching contributions.Disability insurance.Tuition Reimbursement.Discretionary paid time off program and 11 paid holidays.Flexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)This role is eligible for a sales-based incentive or performance-based bonus.Industry-leading parental leaveEducation supportCompany OverviewNielsenIQ is a consumer intelligence company that offers retailers and consumer goods manufactures. It was founded in 1923, and is headquartered in Chicago, Illinois, USA, with a workforce of 10001+ employees. Its website is https://nielseniq.com.