[Remote] Director, Media Planning

Note: The job is a remote job and is open to candidates in USA. Underscore Marketing is a woman-owned, independent agency specializing in life sciences. They are seeking a Director of Media Planning to lead integrated media strategy for pharmaceutical brands, focusing on omnichannel planning and ensuring media drives business outcomes.ResponsibilitiesOwn media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plansDefine channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx liftBring a strong point of view rooted in data, experience, and market understandingLead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channelsEnsure media plans reflect the full patient and HCP journey, not siloed tacticsServe as a trusted advisorPresent media strategy with confidence, clarity, and convictionPartner closely with media activation, strategy, client services, and project management teams to ensure alignment and impactSet a high bar for strategic thinking, rigor, and accountabilityOversee external media partners to ensure high quality, efficient, and on strategy executionOwn large media budgets, optimizing investment to maximize investment spendPartner with strategy and media activation teams to interpret performance and drive inflight optimizationStay ahead of media, data, and platform evolution in pharmaLeverage and adopt smarter, more effective ways to reach and engage audiencesSkills8+ years of media planning experience, with deep pharma expertise (HCP + DTC)Strong media agency background with proven client facing leadershipFluency in MLR/FDA requirements and pharma media realitiesExpertise across digital channels, data partners and media research toolsClear, confident communicator who can influence senior stakeholdersBachelor's degree required, MBA a plusCompany OverviewWe perform that evaluation with rigor and focus, combining the latest in data-driven ad technology with human-led insight. It was founded in 2002, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is http://www.underscoremarketing.com/.