[Remote] Director, Marketing - Customer Education

Note: The job is a remote job and is open to candidates in USA. WhiteOptics LLC is seeking a Director of Marketing - Customer Education to lead a next-generation approach to customer learning and product adoption. This role involves designing and executing a comprehensive customer education strategy that enhances customer experience and ensures effective use of their solutions throughout the customer lifecycle.ResponsibilitiesDefine and lead a customer education strategy aligned to product (hardware, software and connected systems), customer, and business prioritiesEstablish a structured learning journey across the customer lifecyclePosition education as a core driver of product adoption, retention, and customer successDesign and scale role-based training programs, including certification programsEnsure content and programs are practical, hands-on, and aligned to real-world customer workflowsLead development and lifecycle management of customer education content, including: self-service resources, guides, eLearning, video tutorials, and digital content, Instructor-led and hands-on training materialsEnsure content is timely (aligned with product releases and updates); role-based and use-case drivenPartner for strong alignment across teams, including Brand and Product Marketing; Product Management; Technical Support; Sales; Field teams; Training and EducationEstablish clear ownership, governance, and collaboration processesActively seek voice of customer and partnersDefine and monitors KPIs tied to customer outcomesContinuously improve content and programs based on data, feedback, and customer insightsManage team of Customer Education content developersDevelop talent and fosters a high-performance cultureDevelop team, systems, and processes to scale customer educationSkills5+ years in customer education, technical training, enablement, or customer success with proven success building and scaling customer education or training programs in a technical or B2B product environment5+ years in a management or leadership position with cross-functional, matrixed organizationsProven experience in team management and driving results with teamExperience in lighting controls, building management systems, or related industries is a strong asset; experience with connected systems combining hardware and software is also highly valuedCompany OverviewWhiteOptics™ develops and manufactures the patent-pending WhiteOptics™ Reflector based on a highly reflective plastic substrate. It was founded in 2009, and is headquartered in Conyers, Georgia, USA, with a workforce of 11-50 employees. Its website is https://www.whiteoptics.com.