[Remote] Director, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Athelas is a healthcare technology company focused on transforming care delivery and reducing administrative burdens. They are seeking a Director of Growth Marketing to lead a high-velocity growth engine that blends strategy and execution, enhancing the growth system and running experiments to drive pipeline and revenue.ResponsibilitiesOwn acquisition across paid (search, social, programmatic, video), organic (SEO, content, web), partnerships, referral, and ABMStand up a rigorous experimentation program across audiences, offers, creative, and landing pages; drive rapid learning loops and scale winnersExecute a friction‑free path from demand to pipeline: define ICPs, messaging, routing rules, handoff SLAs, and feedback loops with SalesContinue expanding campaigns in established channels and consistently test into new mediaTranslate the brand narrative into performance assets that inspire and convert; ensure every touchpoint—ads, pages, nurture, physical pieces—reinforces positioning and elevates trustDevelop modular creative systems and briefs for internal partners and external agencies to support consistent, high‑quality outputDesign the growth instrumentation end‑to‑end (e.g., Salesforce, HubSpot, GA4, Webflow/CMS, attribution/BI)—and other tools already in placePartner with RevOps/Analytics for consistent tracking, data hygiene, taxonomy, experimentation frameworks, and attribution models that inform decisions with precisionManage agencies/contractors (media, creative, CRO, SEO) with a clear operating model, briefs, and performance expectationsNegotiate scope, ensure alignment, and keep external partners accountable to outcomes and learning velocityServe as the DRI for growth: set the strategy, establish the operating cadence, and align Sales, RevOps, Product, and Brand around clear priorities and decision criteriaCreate clarity and momentum without line authority—turning cross‑functional stakeholders into an integrated growth 'squad.'Build crisp dashboards and narratives for Marketing and GTM leaders; translate results into insights, next actions, and investment guidanceMaintain a transparent roadmap and experiment backlog; communicate trade‑offs and learnings frequentlySkills5+ years of senior-level, hands-on experience running integrated growth programs in B2B SaaS (healthtech a plus)Adept both in creative work and analytics —as comfortable writing a high-impact brief as you are instrumenting a funnel or interrogating attributionExcel at influencing without authority, aligning cross-functional leaders, and driving decisions quickly with incomplete informationAre a systems thinker who can design processes, taxonomies, and operating cadences that scaleLove moving fast: you bias toward action, ship, learn, and iterate—while keeping brand standards highUS citizen/visa onlyHave built ABM motions in partnership with Enterprise/Mid-Market SalesHave orchestrated product-led and sales-led motions in parallelHave partnered with data science/analytics on incrementality testing or advanced attributionHave scaled performance creative systems (briefing, concept libraries, asset testing) across channelsCompany OverviewAthelas develops technology to monitor chronically ill patients in their homes. It is a sub-organization of Commure. It was founded in 2016, and is headquartered in Mountain View, California, USA, with a workforce of 201-500 employees. Its website is https://athelas.com/.