[Remote] Director, Growth Analytics
Note: The job is a remote job and is open to candidates in USA. Omnicom is seeking a Director of Growth Analytics who will manage reporting and audience needs for a major client while consulting with Mediabrands planning stakeholders. This role includes overseeing a high-functioning team of managers and ensuring effective digital media performance and audience strategies.ResponsibilitiesDigital media performance (e.g relevant KPIs, setting measurement plans)Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)Audience activation (working with SBUโs and 3rd parties to create audiences at scale for activation)Ability to communicate succinctly and professionally to senior leadership at the client and agencyManage a team of analytics professionalsSkillsExperience evaluating various attribution approaches including MTAFamiliarity with regression-based analysis for attribution modeling and performance measurementDemonstrated success leading work multi-functional teamsExperience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScoreExperience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)Strong MS Excel & Power Point skillsDemonstrated success in helping clients take concrete action based on analytics and data and managing client relationshipsStrong understanding of data and ad tech ecosystem, with a focus on digital environmentUnderstanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environmentUM does not require candidates to have a college degree9+ years of experience in agency or client-side digital media planning or media analyticsPresentation development and deliveryLeadership and change managementStrong written and verbal communicationAbility to engage, develop, and give feedback to drive success of colleagues not reporting to you directlyAbility to provide feedback & guidance in a constructive manner to direct reportsCollaboration, including ability to drive clarity in a multi-stakeholder environmentTechnical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environmentBenefitsMedical and dental coverage401(k) plansFlex spendingLife insuranceDisabilityEmployee discount programEmployee stock purchase programPaid family benefitsEligibility for an annual discretionary incentive award or a relevant incentive awardCompany OverviewOmnicom is the worldโs leading marketing and sales company, built for intelligent growth in the next era. It was founded in 1986, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is https://www.omc.com/.