[Remote] Director, Digital Marketing & Ecommerce Growth

Note: The job is a remote job and is open to candidates in USA. APPLIED Adhesives is a leader in adhesive solutions, dedicated to solving complex challenges with innovative products. The Director of Digital Marketing & eCommerce Growth will oversee the company's digital growth strategy, focusing on demand generation, website performance, and enhancing the digital customer experience.ResponsibilitiesOwn and execute end-to-end digital strategy aligned to revenue goalsLead SEO/SEM, paid media, email, retargeting, and CROBuild segment-specific, repeatable digital programsOwn Shopify roadmap, UX/UI, CRO, and site performanceLead direction for catalogs, collections, merchandising, and technical contentDrive B2B and hybrid buying experiencesDevelop cohesive strategy to integrate all platformsExpand Martech stack strategy to drive growth (Shopify, CRM, analytics, automation)Ensure clean lead flow, attribution, and reportingBuild dashboards tied to pipeline and revenueDevelop roadmap to fully integrated product marketing portfolio across corporate brand assetsEnable Sales through digital tools and workflowsSupport channel and distributor-friendly modelsLead internal teams and external partnersManage budgets with ROI accountabilityAbility to educate and upskill teams on practical AI use cases without over-engineering or hypeEstablishes guardrails and best practices for AI-assisted content, analytics, and automation to protect brand voice and customer trustLeads change management as AI tools reshape workflows, roles, and productivity expectationsSkillsBachelor's degree required8–12+ years digital marketing experience in the industrial chemical sector requiredDigital OMNI channel strategy experience requiredShopify, Hubspot, & WordPress platform ownership requiredB2B demand generation and CRO expertise requiredCRM integration experience (preferable Salesforce.com) requiredProven experience defining and operationalizing an AI strategy across digital marketing functions (content, demand generation, eCommerce, analytics, and personalization)Ability to translate AI capabilities into business outcomes (lead conversion, CAC reduction, content velocity, SEO performance, eCommerce optimization)Experience evaluating, selecting, and deploying AI‑powered marketing tools (e.g., content generation, A/B testing, SEO optimization, email personalization, marketing automation, recommendation engines)Strong understanding of first‑party data strategy, model governance, and responsible AI use in customer‑facing applicationsIndustrial or distribution industry experienceShopify Plus and SalesforceAdvanced GA4 and Google Tag Manager (GTM) implementation experienceExperience with B2B eCommerce integrations (ERP, PIM, OMS) and product data governanceProven success in scaling lifecycle marketing (nurture, onboarding, retention) in a long sales-cycle environmentDemonstrated experience leading web replatforming projects (requirements, vendor management, QA, launch)Experience building and managing agency/partner ecosystems (paid media, SEO, creative, development)Strong understanding of privacy, consent, and email deliverability best practices (CAN-SPAM/GDPR concepts)Experience managing and developing teams (hiring, coaching, performance management)BenefitsMedical, Dental and Vision Benefits401k MatchFlexible and Team-Oriented work environmentGenerous PTO policyTuition ReimbursementEmployee Assistance ProgramCareer and talent development opportunities as well as opportunities for personal growthCompany OverviewApplied Products is a chemicals firm that provides hot melt adhesives and hot melt dispensing equipment. It is a sub-organization of Adhesive Solutions. It was founded in 1971, and is headquartered in Minnetonka, Minnesota, USA, with a workforce of 201-500 employees. Its website is https://www.appliedadhesives.com.