[Remote] Director, Content & Brand

Note: The job is a remote job and is open to candidates in USA. Buyers Edge Platform is revolutionizing the food service industry through technology and strategic partnerships. The Director, Content & Brand will oversee brand coherence and content strategy, ensuring that all communications reinforce the company's positioning as a valuable partner within the foodservice ecosystem.ResponsibilitiesOwn brand architecture: Design framework unifying DPN, Fresh, SaaS, and Supply Chain under BEP while preserving segment differentiation. Create positioning exercises, architecture briefs, and integration transition plansBuild content strategy: Define comprehensive roadmap across owned channels (web, blog, email, collateral), social media, and earned media. Own editorial calendar, standards, and cross-functional workflow. Measure against division prioritiesEstablish thought leadership: Position proprietary data assets as industry authority. Own insights, research publications, press strategy, and meaningful earned media placements that amplify credibilityMaintain brand identity: Evolve visual identity and voice to reflect positioning. Ensure consistency across all touchpoints while enabling division-specific customization within guardrailsLead social media: Build playbook across divisions. Own execution on LinkedIn, Twitter, and relevant channels. Amplify thought leadership, support operator acquisition, build community. Track and optimize performanceSupport M&A integration: Assess brand positioning post-close. Define integration approach (rebrand / co-brand / migrate) and messaging hierarchy aligned to tier classification. Develop playbook for brand and content strategyCoach editorial standards: Set communication bar—clarity, voice, intent. Build and mentor team; codify standards in scalable playbooksIntegrate AI into operations: Identify opportunities for AI in ideation, drafting, personalization, and efficiency. Establish guidelines maintaining brand voice and editorial rigorSkills8-12 years in content strategy, brand management, or marketing leadership at B2B companiesTrack record consolidating brands, repositioning portfolios, or unifying messaging across divisionsStrong writing, editing, and coaching skills; ability to set and maintain editorial standardsExperience measuring content performance and linking narrative to business outcomesSocial media strategy and execution; press strategy and media relations experienceSystems thinking: build playbooks, codify standards, obsessed with scalabilityStakeholder management and influence without authorityComfort with data, metrics, and AI tools for content augmentationUnderstanding of B2B buyer journey and operator/distributor contextM&A integrationFoodservice/hospitality industry knowledgeThought leadership program scale-upBenefitsGreat benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.Grow with us. Enjoy strong training, development, and competitive pay.Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.Company OverviewBuyers Edge Platform is a data-driven supply chain, contracting, and purchasing partner in the food service industry. It was founded in 1998, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is https://www.buyersedgeplatform.com.