[Remote] Director, Business Intelligence

Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. The Director, Business Intelligence will lead enterprise-wide analytics strategy for a major consumer packaged goods organization, responsible for delivering actionable insights and driving commercial growth opportunities through data analysis.ResponsibilitiesAct as a senior analytics partner to client account, strategy, and service teams by translating client objectives into scalable, best-in-class measurement frameworks that support social-first marketing performanceServe as the senior analytics advisor to executive leadership, shaping marketing, retail, and social investment decisions through data-driven insightsElevate analytics from reporting to strategic advantage by synthesizing data into clear narratives that inform brand positioning, channel strategy, and enterprise decision-makingOwn end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring clear linkage between investment and revenue outcomesForecast and quantify incremental revenue and retail lift across eCommerce and offline retail partners by developing predictive models that connect media spend, influencer engagement, and social performance to sales velocity and conversionDesign and operationalize robust ROI frameworks, including brand lift studies, sales lift studies, incrementality testing, multi-touch attribution, and marketing mix modeling, translating insights into optimized channel mix and budget allocationBuild scalable measurement systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, informing creative strategy and platform optimizationIdentify emerging consumer and digital engagement trends to inform brand strategy, innovation, and go-to-market planningBuild, lead, and mentor a high-performing analytics team, fostering a culture of analytical rigor, commercial acumen, and executive-ready storytellingDesign and oversee scalable data collection and reporting infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized presentationsSkillsExtensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomesBachelor's or Master's degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience12+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiativesAdvanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analyticsDeep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboardingDemonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insightsStrong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholdersProven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business contextCompany OverviewViral Nation is a global influencer, marketing, and talent agency. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is http://www.viralnation.com.