[Remote] Director, Advisor Consulting Marketing & Strategy

Note: The job is a remote job and is open to candidates in USA. Meeder Investment Management is seeking a strategic and dynamic Director, Advisor Consulting Marketing & Strategy to lead marketing efforts for their Advisor Consulting business. This role involves collaborating with investment and distribution teams to develop effective marketing strategies and initiatives that align with the company's goals and enhance client engagement.ResponsibilitiesServe as the marketing business partner to the Advisor Consulting Investment Team and Distribution LeadershipTranslate investment strategy and positioning into marketing initiatives that support growth in Meeder’s fund models, Private Wealth, and Meeder Edge solutionsLead content and campaign development for Advisor Consulting investment solutions across channels (email, digital, events, webinars, print)Develop segmented marketing journeys aligned to advisor personas and channel-specific strategiesDrive Meeder Investment Management’s corporate brand positioning, voice, and messaging architectureOwn the marketing roadmap for corporate brand, PR, webinars, and conference presencePartner with Executive Leadership on high-visibility campaigns and initiativesChampion the use of Generative AI tools (e.g., ChatGPT, Copy.ai) to accelerate content creation, ideation, and campaign testingCollaborate with Data & Tech teams to incorporate AI in performance tracking and marketing automationContinually assess emerging AI capabilities to advance marketing productivity and personalizationLead cross-functional collaboration with design, data, compliance, and distribution partnersManage agency and vendor relationships where applicableLead, mentor, or influence junior marketing resources (matrix or direct)SkillsBachelor's degree in Marketing, Finance, Business, or related field10+ years of experience in financial services marketing or investment product strategyStrong understanding of investment solutions (mutual funds, SMAs, managed accounts) and advisor distribution modelsExecutive presence and ability to influence senior leadershipProficiency in content strategy, integrated campaign execution, and sales enablementDemonstrated ability to work effectively in cross-functional teams with a strategic mindsetAdvanced proficiency with digital marketing tools, CRM systems, and marketing automation platformsExperience using or managing Generative AI tools to enhance content development and marketing scaleMBA or CFACompany OverviewMeeder Investment Management is an investment banking company that offers Cash Management services. It was founded in 1974, and is headquartered in Dublin, Ohio, USA, with a workforce of 51-200 employees. Its website is http://meederinvestment.com.