[Remote] Digital Marketing & Student Recruitment Manager

Note: The job is a remote job and is open to candidates in USA. Accelerate Education is seeking a highly creative and hands-on Digital Marketing & Student Recruitment Manager to lead digital student recruitment efforts for their K-12 online academy. This role involves building awareness, generating inquiries, and supporting enrollment growth through strategic execution across various digital marketing channels and initiatives.ResponsibilitiesDevelop and execute integrated marketing campaigns designed to recruit new students in grades K-12 for the online academyOwn the day-to-day management of digital marketing channels, including paid search, display, retargeting, email, and organic and paid social mediaPlan, launch, manage, and optimize Google Ads campaigns to drive high-quality traffic, inquiries, and completed applicationsCreate, manage, and optimize Facebook and Instagram campaigns, including audience targeting, creative testing, budget allocation, and conversion trackingBuild and maintain a strong social media presence that reflects the academy’s voice, values, and culture while increasing engagement with prospective students and familiesPlan, launch, and optimize campaigns across Google Ads, YouTube, Meta/Facebook and Instagram, and Vibe to drive awareness, inquiries, and completed applications through search, video, social, and streaming TV advertisingConcept, script, shoot, and edit short-form and long-form video content for ads, social media, landing pages, testimonials, virtual events, and recruitment campaignsCoordinate photo, video, and storytelling projects that showcase student outcomes, academic offerings, school community, flexibility, and online learning experienceWrite and edit clear, persuasive marketing copy for ads, emails, website pages, landing pages, brochures, and social contentCollaborate with admissions, leadership, and academic teams to align messaging, campaigns, follow-up efforts, and enrollment prioritiesOwn family engagement and student retention/re-enrollment efforts by helping design and execute outreach strategies that keep current families informed, connected, and committed to returningPlan and coordinate family-facing engagement activities such as provider fairs, virtual open houses, information sessions, and similar events that support recruitment, retention, and community connectionLead and manage school communications for prospective and current families, including newsletters, announcements, promotional emails, and related messaging that support enrollment and engagement goalsMonitor campaign performance and key funnel metrics such as reach, click-through rate, cost per lead, inquiry-to-application conversion, and enrollment conversionUse analytics and data insights to test, refine, and improve campaign performance, creative assets, targeting strategies, and marketing spendingManage marketing calendars, campaign timelines, vendors, and production schedules to ensure timely execution of initiativesStay current on trends and platform changes in digital marketing, social media, online education, and family decision-making behaviorSkillsBachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience3-5+ years of hands-on experience in digital marketing, demand generation, enrollment marketing, or a similar performance-driven roleDemonstrated expertise in Google Ads, YouTube, Meta/Facebook Ads Manager, social media management, and campaign optimizationStrong content creation skills, including copywriting, creative development, and video production/editingExperience using analytics tools such as Google Analytics, Salesforce, and platform reporting dashboards to measure performance and guide decisionsExperience developing family-facing communications, engagement campaigns, events, or retention initiatives, ideally in a school, academy, or enrollment-focused settingAbility to manage multiple campaigns and projects simultaneously with strong attention to detail and deadlinesExcellent communication, storytelling, and collaboration skillsComfort working independently in a fast-paced environment while also partnering cross-functionally with internal teamsExperience marketing for a school, online academy, education organization, EdTech company, or student recruitment/admissions teamUnderstanding of how families evaluate K-12 school options and the drivers behind enrollment decisionsExperience producing student stories, testimonial videos, virtual tours, or enrollment event promotionKnowledge of Salesforce CRM, marketing automation, lead nurturing, and admissions funnel managementExperience supporting family engagement, student persistence, re-enrollment campaigns, or school community-building efforts is strongly preferredFamiliarity with brand-building as well as direct-response marketing tacticsCompany OverviewAccelerate Education offers online courses, learning programs and e-learning services for students. It was founded in 2010, and is headquartered in Anthem, Arizona, USA, with a workforce of 51-200 employees. Its website is https://accelerate.education/.