[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Poetic is a leading technology and strategic creative agency based in Houston, Texas, seeking a Digital Marketing Specialist to join their innovative team. The role involves developing strategies, configuring ads, analyzing campaign results, and optimizing performance for a diverse portfolio of clients. Responsibilities Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met with high-quality strategies and campaigns tailored to each client's unique goals Multi-Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels, ensuring consistent performance and brand messaging Strategic Development: Craft and refine digital marketing strategies for a diverse client base, leveraging industry best practices to drive campaign success and client satisfaction Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms, making data-driven adjustments to maximize return on investment for each client Performance Analysis: Analyze and interpret complex campaign data across multiple clients and campaigns to identify trends, opportunities for improvement, and successful strategies that can be replicated Client Reporting and Communication: Develop comprehensive performance reports for each client, providing insights and recommendations tailored to their objectives; maintain clear and proactive communication with clients regarding campaign performance Continuous Improvement: Stay abreast of the latest digital marketing trends and tools. Work collaboratively with your Team Lead and across the department to learn and disseminate key learnings and best practices Skills Foundational Marketing Knowledge: A strong understanding of digital marketing principles, strategies, and practices Platform Proficiency: Familiarity with the use and best practices of various social media and digital advertising platforms Analytical Skills: Ability to interpret and leverage data to make informed decisions. Comfort with analytics tools and Excel/Google Sheets is essential Creative Thinking: A knack for creative thinking to develop engaging campaigns that resonate with our audience Communication Skills: Excellent written and verbal communication skills, allowing you to create compelling ad copy and reports Adaptability: Capacity to quickly adapt to new technologies and departmental processes Time Management: Ability to manage multiple campaigns simultaneously and efficiently, ensuring all deadlines are met Eagerness to Learn: A demonstrated willingness to learn new technical skills and processes, and to continuously seek knowledge to evolve as a seasoned digital marketer Collaborative Nature: Ability to work in a team environment, sharing knowledge and adapting to collective goals and strategies Company Overview Poetic is an award-winning creative and technology leader based in Houston, Texas. It was founded in 2007, and is headquartered in Houston, , US, with a workforce of 11-50 employees. Its website is