[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Public Outreach is a full-service fundraising agency that connects causes and communities across Canada, the United States and the UK. They are seeking a Digital Marketing Specialist who will execute, monitor, and optimize paid digital campaigns for mission-driven clients, focusing on platforms like Google Ads and Meta Ads.ResponsibilitiesExecute Google Search campaigns end-to-end, including keyword strategy, match types, bidding, and Quality Score optimizationLaunch Meta ad campaigns with minimal oversight, including audiences, creative, placement, tracking, and testingSupport execution on secondary platforms (TikTok, Pinterest, Microsoft, Reddit) with increasing independenceMonitor pacing, adjust budgets and bids, and flag underperformance or errors promptlyCollaborate with strategists to align ad set-ups with broader goals and targeting recommendationsSet up and validate campaign tracking using UTM structures and tools like Google Tag ManagerAnalyze performance via Meta Ads Manager, Google Analytics, and Looker StudioPrepare clear, client-facing reports and synthesize actionable insightsFlag data discrepancies or tracking issues early and contribute to resolutionsWork with creative team to ensure creative is optimized for platform and campaign goalsCoordinate with internal stakeholders to document campaign learnings and benchmarksParticipate in internal QA and campaign hand-off processes to support consistency and scaleStay current on platform updates, trends, and algorithm changes across Meta and Google, as well as emerging channelsContribute ideas for campaign testing and creative or targeting iterationsSupport documentation of evolving best practices across the paid media functionSkillsStrong foundation in Meta Ads Manager and Google AdsDetail-oriented and performance-drivenStrong technical proficiencyAnalytical thinkingCollaborative communicationExperience executing Google Search campaigns end-to-end, including keyword strategy, match types, bidding, and Quality Score optimizationAbility to launch Meta ad campaigns with minimal oversight, including audiences, creative, placement, tracking, and testingExperience supporting execution on secondary platforms (TikTok, Pinterest, Microsoft, Reddit)Ability to monitor pacing, adjust budgets and bids, and flag underperformance or errors promptlyExperience setting up and validating campaign tracking using UTM structures and tools like Google Tag ManagerAbility to analyze performance via Meta Ads Manager, Google Analytics, and Looker StudioExperience preparing clear, client-facing reports and synthesizing actionable insightsAbility to flag data discrepancies or tracking issues early and contribute to resolutionsExperience working with a creative team to ensure creative is optimized for platform and campaign goalsAbility to coordinate with internal stakeholders to document campaign learnings and benchmarksExperience participating in internal QA and campaign hand-off processes to support consistency and scaleAbility to stay current on platform updates, trends, and algorithm changes across Meta and Google, as well as emerging channelsAbility to contribute ideas for campaign testing and creative or targeting iterationsExperience supporting documentation of evolving best practices across the paid media functionBenefits+ BenefitsCompany OverviewPublic Outreach is a fundraising + marketing agency built for charities and nonprofits. It was founded in 2002, and is headquartered in Toronto, Ontario, CAN, with a workforce of 1001-5000 employees. Its website is http://career.publicoutreachgroup.com/.