[Remote] Digital Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. Danone is a leading food and beverage company seeking a data-driven Digital Marketing Analyst to bridge business needs and technical implementation. The role focuses on digital marketing analytics, supporting tools to monitor campaign performance, and providing actionable insights to improve overall marketing effectiveness.ResponsibilitiesServe as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reportingConfigure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and appsOwn GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI)Troubleshoot tracking discrepancies and data quality issuesWork closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutionsEnsure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.)Train internal owners and marketers on how to access and interpret GA4 reportsStay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholdersSkills3+ years of hands-on experience with GTM and GA4 (required)Proficiency in GTM configuration, including media pixel implementationStrong understanding of GA4's event-based modelExperience creating custom dimensions, metrics, and conversion events in GA4Ability to work with and understand basic JavaScript for data layer push techniquesExpertise in GA4 reporting, filters, segmentation, and data visualizationKnowledge of regex patterns for trigger and variable configurationExcellent communication skills to work with both technical and non-technical teamsExperience documenting tracking requirements and implementation guidesExperience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferredBenefitsMedicalDentalVisionPrescription Drug Coverage401k PlanWellness ProgramLife InsuranceTuition ReimbursementFlexible Time OffPaid Parental Bonding LeaveFitness discountsUnlimited flexible time offHybrid work schedulesCaretaker benefits18 weeks of parental bondingFertilitySurrogacyAdoption benefitsPet insuranceCompany OverviewDanone is a global leader in the food and beverage industry, operating in three fast-growing, health-focused categories: Essential Dairy & Plant-Based, Waters, and Specialized Nutrition. It was founded in 1919, and is headquartered in Blaenavon, Torfaen, GBR, with a workforce of 10001+ employees. Its website is https://www.danone.com.