[Remote] Demand Generation Specialist

Note: The job is a remote job and is open to candidates in USA. Wingspan is a Series B startup based in NYC, pioneering a contractor management platform for the growing freelance economy. The Demand Generation Specialist will drive new customer acquisition through multi-channel campaigns and collaboration with Marketing and Sales teams. Responsibilities Manage lead generation campaigns across various channels, including search, social media, email, webinars, and advertising Run data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution Collaborate cross-functionally with Sales, SDRs, and PMM to align targeting, messaging, creative, and GTM execution Coordinate logistics and promotional efforts for industry events and conferences Monitor campaign performance, analyze key metrics (e.g., MQLs, conversion rates), and provide actionable insights for continuous improvement Maintain and segment contact lists within HubSpot and ensure seamless lead flow integration with Salesforce for the sales team Stay current with demand generation best practices, B2B marketing trends, and platform updates Skills Ability to run successful multi-channel campaigns (email, paid, content) that result in qualified leads Proficiency with marketing automation, lead tracking, and reporting Familiarity with paid media platforms (e.g., Google Ads, Meta, TikTok) and budget management Metrics-driven mindset with the ability to interpret campaign metrics and translate them into strategic recommendations, and own the outcome Self-motivated and adaptable: You are scrappy and have a bias for action. You thrive in a fast-paced environment at a high-growth tech company 1-4 years of Marketing experience in a B2B SaaS company Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously Familiarity with HubSpot, Salesforce, Webflow, Google Ads, or similar marketing automation and advertising tools Strong verbal and written communication skills Ability to leverage data to proactively identify opportunities and drive impactful results Authorized to work in the United States Experience with Fintech or HR: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification Benefits Unlimited vacation Competitive stock option package $300 one-time WFH stipend Medical, dental, and vision benefits Top of the line 14" Macbook Pro Travel stipend for team off-sites 401k Matching Wellhub, fitness benefit Company Overview Wingspan is the first payroll platform for contingent work—automating onboarding, payments, 1099s, and contractor benefits It was founded in 2019, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is