[Remote] Demand Generation Manager, EMEA (Partner, Field, ABM)
Note: The job is a remote job and is open to candidates in USA. Customer.io is a platform that powers automated communication for over 8,000 companies. They are seeking a Demand Generation Manager to drive growth in the EMEA region through strategic marketing programs, including field events and account-based tactics.
Responsibilities
• Plan and execute region-specific campaigns aimed at target accounts in UK&I, Nordics, Benelux, France, Germany, and Dubai
• Facilitate account-based marketing (ABM) campaigns via channels like personalized content, gifting, direct mail, and more
• Launch co-marketing partner campaigns with technology and agency partners centered around our “better together” stories
• Leverage tactics like SPIFFs, co-selling, and account mapping to increase opportunities sourced via our already robust network of 500+ agency partners
• Collaborate closely with the EMEA sales and partnership teams to turn intent signals and feedback into new experiments that help drive new pipeline and revenue
• Facilitate EMEA field events, conference sponsorships, and webinars in collaboration with the events and content teams
Skills
• Located in EMEA (preference on UK to support our London-based sales team)
• Track record of success in creating and scaling demand programs in B2B SaaS
• Experience managing a mix of marketing channels, like email, gifting, direct mail, webinar, events, and partnerships
• Creative thinking in launching ABM campaigns that break through the noise
• Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft
• ROI and metrics-driven - ability to create, analyze, and iterate based on data
• Growth mindset and self-motivated; comfortable building programs from scratch
• Strong analytical and experimentation skills, with the ability to leverage data to make informed decisions and drive demand and sales performance
• Pre-existing partner relationships in the MarTech space are a plus, or has a playbook for establishing and immersing yourself in this vertical
• Knowledgeable and experienced using partner software tools like Partnerstack/Kiflo and Crossbeam
Benefits
• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
• 16 weeks paid parental leave
• Unlimited PTO
• Stipends for remote work and wellness
• A professional development budget
Company Overview
• Customer.io enables users to send newsletters to selected segments of customers using their website data. It was founded in 2012, and is headquartered in Beaverton, Oregon, USA, with a workforce of 201-500 employees. Its website is https://customer.io.
Apply Now
Apply Now
Responsibilities
• Plan and execute region-specific campaigns aimed at target accounts in UK&I, Nordics, Benelux, France, Germany, and Dubai
• Facilitate account-based marketing (ABM) campaigns via channels like personalized content, gifting, direct mail, and more
• Launch co-marketing partner campaigns with technology and agency partners centered around our “better together” stories
• Leverage tactics like SPIFFs, co-selling, and account mapping to increase opportunities sourced via our already robust network of 500+ agency partners
• Collaborate closely with the EMEA sales and partnership teams to turn intent signals and feedback into new experiments that help drive new pipeline and revenue
• Facilitate EMEA field events, conference sponsorships, and webinars in collaboration with the events and content teams
Skills
• Located in EMEA (preference on UK to support our London-based sales team)
• Track record of success in creating and scaling demand programs in B2B SaaS
• Experience managing a mix of marketing channels, like email, gifting, direct mail, webinar, events, and partnerships
• Creative thinking in launching ABM campaigns that break through the noise
• Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft
• ROI and metrics-driven - ability to create, analyze, and iterate based on data
• Growth mindset and self-motivated; comfortable building programs from scratch
• Strong analytical and experimentation skills, with the ability to leverage data to make informed decisions and drive demand and sales performance
• Pre-existing partner relationships in the MarTech space are a plus, or has a playbook for establishing and immersing yourself in this vertical
• Knowledgeable and experienced using partner software tools like Partnerstack/Kiflo and Crossbeam
Benefits
• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
• 16 weeks paid parental leave
• Unlimited PTO
• Stipends for remote work and wellness
• A professional development budget
Company Overview
• Customer.io enables users to send newsletters to selected segments of customers using their website data. It was founded in 2012, and is headquartered in Beaverton, Oregon, USA, with a workforce of 201-500 employees. Its website is https://customer.io.
Apply Now
Apply Now