[Remote] Data Platform Marketing Manager - SELECT by DoiT

Note: The job is a remote job and is open to candidates in USA. DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. The Data Platform Marketing Manager - SELECT is responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business, serving as the centralized marketing owner of the business unit’s go-to-market strategy.ResponsibilitiesServe as the primary marketing lead for the SELECT / Data Platform business unitTranslate revenue targets and expansion goals into a unified quarterly marketing strategyDefine ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operatorsCentralize campaign prioritization across Growth, Content, BDR/MDR, and CreativeEnsure SELECT positioning is clearly differentiated in the data optimization marketLead and direct cross-functional execution across:Paid search around Snowflake optimizationLinkedIn targeting for data engineering and FinOps leadersRetargeting strategies tied to data workload interestSDR campaign enablement and follow-up strategyData platform optimization guidesData lake cost efficiency playbooksCase studies showing measurable cost reduction outcomesEconomic value narratives tied to cost savingsCampaign themes for data optimizationVisual positioning aligned to enterprise data workloadsDevelop and manage strategic campaign briefs that align messaging, audience, and economic valueOwn the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:Data Platform digital campaignsData platform optimization webinarsExecutive roundtables for data and FinOps leadersCampaign landing pages tied to measurable cost outcomesContent programs built around “data platform optimization”Drive performance against:Marketing sourced pipelineCustomer expansionCost per qualified meetingPipeline velocityDevelop quarterly thought leadership themes around data efficiencyPosition SELECT as the intelligent optimization layer for Snowflake and additional data platformsAlign with Product and BU Sales to highlight roadmap and innovationEnsure conversion from registrant to opportunity is structured and measurablePartner with Content, Growth, Sales, and RevOps to create visibility into:Cost per lead and cost per meetingConversion to opportunityPipeline contributionInfluenced revenueContinuously refine programs based on performance data and economic outcomesSkills3 to 5 years in B2B marketing, demand generation, or product marketingExperience marketing to data engineering, data platform, or FinOps audiencesFamiliarity with Snowflake, data lakes, or cloud data workloadsStrong strategic planning capability combined with hands-on executionDemonstrated success driving pipeline growth in a technical B2B environmentExperience partnering closely with sales leadershipThinks in terms of revenue, expansion, and economic valueUnderstands enterprise data teams and cloud cost pressuresComfortable owning a business unit narrativeCan centralize and prioritize across competing marketing inputsMoves fluidly between strategy and executionData-driven and outcome-orientedBenefitsUnlimited VacationFlexible Working OptionsHealth InsuranceParental LeaveEmployee Stock Option PlanHome Office AllowanceProfessional Development StipendPeer Recognition ProgramCompany OverviewDoiT Cloud Intelligence intent-aware FinOps platform goes beyond cost optimization to drive reliability, performance, and security. It was founded in 2011, and is headquartered in Santa Clara, California, USA, with a workforce of 501-1000 employees. Its website is https://www.doit.com.