[Remote] Data Analyst, Marketing Services

Note: The job is a remote job and is open to candidates in USA. Amsive is a performance marketing agency that values collaboration and innovation. They are seeking a Data Analyst for Marketing Services to drive the technical execution of marketing campaigns through advanced data analysis and coding, leveraging tools like PySpark and Spark SQL to deliver actionable insights and support data-driven strategies. Responsibilities • Analyze and execute technical marketing campaign development using PySpark notebooks and Spark SQL. • Perform custom coding to address specific campaign and data analysis requirements. • Manage and analyze customer data, ensuring accuracy through master data management, identity resolution, and householding processes. • Develop actionable insights from large datasets to optimize marketing strategies. • Collaborate with internal digital marketing and data teams to align on campaign goals and data-driven decision-making. • Create automated reports, dashboards, and data visualizations to inform strategic decisions and communicate findings to managers and key stakeholders. • Stay informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, and sharing knowledge with team members. Skills • 1-4 years of experience in data analytics or development • Demonstrated experience using PySpark and Spark SQL to segment, manipulate, and analyze large datasets. • Hands-on experience with Microsoft Fabric or comparable cloud-native data platforms (e.g., Databricks, Synapse, AWS, GCP, Azure) used for scalable analytics and data engineering. • A proven track record of using custom coding to overcome complex data and analytical hurdles. • Excellent problem-solving and communication skills for effective collaboration with marketing and data teams. • Experience working with marketing campaign data, analysis, and customer segmentation is preferred. • Familiarity with marketing platforms (e.g., CRM, CDP, or DMP systems) is preferred. • Experience with or knowledge of source control systems such as Azure DevOps or Git is preferred. • Familiarity with data visualization tools such as Power BI or Python-based libraries (e.g., matplotlib, seaborn, plotly) for exploratory analysis and stakeholder reporting is preferred. • Knowledge of advanced marketing analytics techniques, such as attribution modeling or predictive analytics is preferred. Education Requirements • Bachelor’s degree in Data Science, Statistics, Computer Science, Marketing, or a similar field. • In-depth knowledge of customer data management principles, including master data management, identity resolution, and householding. Company Overview • Full-Service Performance Marketing Agency It was founded in 2005, and is headquartered in Nyack, New York, USA, with a workforce of 501-1000 employees. Its website is Apply tot his job