[Remote] Customer Marketer

Note: The job is a remote job and is open to candidates in USA. Apollo.io is a leading go-to-market solution for revenue teams, trusted by over 500,000 companies worldwide. They are seeking a Customer Marketing Manager who will own the customer advocacy program, build relationships with customers, and create impactful content to drive sales and brand engagement.ResponsibilitiesOwn case study production from interview to publish, and make sure reps actually use the content. If it lives in a folder nobody opens, it doesn't countBuild and manage a testimonial library that's always fresh, always accessible, and growing. You'll know what's in it better than anyoneRun a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and moreOwn public advocacy at scale. You'll build and run a program that gets advocates singing Apollo's praises where it matters — LinkedIn, G2, community forums, and beyond. Whether organic or incentivized, you'll know how to activate customers to speak up and make it worth their whileHelp Sales close. When a rep needs a reference, you're the person who finds the right match fast. You know the advocates, the use cases, and the industriesBuild AI-powered systems for each of these programs. Tracking, matching, outreach, production — if it can be automated or accelerated with AI, you'll figure out howBuild the strategy to scale this program. You'll assess what exists, build on top of it, and bring customer stories to the forefront of Apollo's brand. We want customers shouting from the rooftops. You'll make that happenExperiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo's best customers. You'll have room to test what works and double down on what doesSkills5+ years in customer marketing, community, or advocacy at a B2B SaaS company. You've run a reference program, built case studies, and managed a community — not just contributed to oneRelationship builder. Customers trust you. You know how to nurture advocates without burning them outSales instincts. You understand how reference selling works and you know what reps need, not just what's nice to haveContent sense. You can spot a great story, guide an interview, and know when a case study is actually goodOperator mindset. You build systems, not one-off projects. You think in workflows and you document what you buildAI fluency. You're actively using AI to move faster and build smarter. Claude, Notion AI, and similar tools are already part of how you workUpmarket instincts. You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn't close a $200K dealYou've built or scaled an executive customer community (dinners, councils, roundtables)You've produced a podcast or video series featuring customersYou've worked at a company where customer advocacy was genuinely a revenue lever, not a PR functionBenefitsEquityCompany bonus or sales commissions/bonuses401(k) planAt least 10 paid holidays per yearFlex PTOParental leaveEmployee assistance program and wellbeing benefitsGlobal travel coverageLife/AD&D/STD/LTD insuranceFSA/HSA and medical, dental, and vision benefitsCompany OverviewBuilding the industry’s first fully agentic GTM platform, transforming how revenue teams execute It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.apollo.io.Company H1B SponsorshipApollo.io has a track record of offering H1B sponsorships, with 2 in 2026, 13 in 2025, 7 in 2024, 6 in 2023, 2 in 2022, 2 in 2021. Please note that this does not guarantee sponsorship for this specific role.