[Remote] Content Strategist

Note: The job is a remote job and is open to candidates in USA. Xe is a company that provides a comprehensive range of currency services and products. They are seeking a Content Strategist to own and evolve the company’s global content strategy and editorial direction, ensuring that content reinforces Xe’s brand identity and drives measurable business outcomes.ResponsibilitiesOwn Xe's content strategy and editorial calendar across owned channels including blog, social, and emailDevelop and optimize content strategies that drive measurable acquisition, engagement, registration, and retention outcomesDefine content strategy across the full customer lifecycle, including acquisition, onboarding, activation, retention, re-engagementDefine content priorities by segment, funnel stage, and market in partnership with Product Marketing and BrandPartner with SEO / AEO Specialist to ensure content strategy drives organic discoverability and search performanceBrief Content Producer to ensure high-quality, on-brand content output across formatsPartner with Acquisition to develop content assets that support paid channel performancePartner with Lifecycle to develop content for retention and re-engagement programsBuild and maintain scalable content operations, governance, and asset management processes across markets and channelsBuild and maintain Xe's brand voice guidelines to ensure consistency across all content touchpointsManage agency relationships to supplement internal content production capacity as neededSkills5-8+ years in content strategy or brand content; fintech or consumer digital experience preferredProven ability to develop content strategies spanning written, video, and social formatsCross-functional experience partnering with SEO, paid, and lifecycle teams to align content to channel needsStrong editorial judgment with ability to maintain consistent brand voice across all outputsExperience using testing and performance insights to optimize content effectiveness and customer conversionBenefitsMedical, Dental & Vision Insurance401K Plan with MatchEmployee Stock Purchase PlanPaid Vacation / Sick LeaveHybrid Work ScheduleTuition AssistanceGrowth OpportunitiesCorporate gatherings, team bonding events, and much more!Plumm Mental Health and WellbeingVolunteering day for a charity of your choiceHealthcare, dental and vision benefitsA 401(K) planPaid Vacation/ Sick LeaveCompany OverviewAt Xe, we live currencies. It was founded in 1993, and is headquartered in Newmarket, Ontario, CAN, with a workforce of 501-1000 employees. Its website is http://www.xe.com.