[Remote] Content Marketing Manager - Product

Note: The job is a remote job and is open to candidates in USA. Duetto is a PE-backed SaaS business focused on the hospitality industry, seeking a Content Marketing Manager for their product team. The role involves creating engaging product-focused content that effectively communicates updates and features across various channels, with a strong emphasis on storytelling and social-first content.ResponsibilitiesOwn the creation of all product-focused marketing content — feature releases, product updates, roadmap moments, and milestone announcementsCraft compelling narratives around product news that go beyond feature lists — finding the customer angle, the business impact, and the story worth tellingWrite and produce press releases, product launch communications, and update announcements in close collaboration with the Product Marketing Director and product teamsAttend product team meetings and maintain a close pulse on everything in development — so nothing lands as a surprise and every release has a content plan behind itThink social-first on every piece of product content — asking not just “what are we saying” but “how does this look on LinkedIn, how does this work as a Reel, what’s the hook”Develop creative formats and content series that make product features feel exciting and relevant rather than functional and dryExperiment continuously with format, style, and angle — short-form video, carousels, text posts, behind-the-scenes, customer spotlights — finding what resonates and doing more of itBrief and direct video agencies and creative resources to bring your ideas to life — you don’t need to produce everything yourself, but you need to know exactly what you want and be able to brief it preciselyThink beyond the standard UI screenshot walkthrough — find the story, the emotion, the moment that makes someone want to share itThink about differentiation in everything you make — we have a bold, distinctive brand and product content should reflect that. This isn’t about just doing what every other B2B SaaS company does with feature walkthroughs and talking-head videos. It’s about translating our unique brand identity into product stories told in a way that nobody else in our space would think to tell themOwn the end-to-end production process for product content: concept, brief, production, review, publishLeverage Duetto’s AI-enabled content operations layer to produce product content at pace and scale — using the tools we’ve built to move faster without compromising qualityUse AI to generate, iterate, and adapt content across formats and surfaces — treating it as a creative accelerator, not a shortcutBring an AI-native mindset to everything you produce — always asking how automation, agentic workflows, and smart tooling can raise the ceiling on what one person can createIdentify opportunities to activate customers as content creators — building programmes and moments that encourage authentic customer stories about the productWork with the customer marketing function to surface and amplify UGC across relevant channelsHelp build a library of customer voices and product proof points that the whole marketing team can draw fromEnsure product content is adapted and optimised for every relevant surface — social, in-app, customer newsletters, website, sales enablement, partner commsWork closely with the broader content and growth teams to ensure product stories are integrated into campaigns and always-on content calendarsMaintain a regular cadence of product content so there are no quiet periods — our product moves fast and our content should reflect thatSkills3–5 years in a content marketing, product marketing, or brand content role — with a portfolio that shows genuine creative rangeDemonstrable experience creating product-focused content that goes beyond the obvious — formats, angles, and executions that stand outExperience briefing and managing external creative and video production resourcesOutstanding writer and storyteller — able to take complex product information and make it feel simple, relevant, and compellingSocial-first thinker — you instinctively consider platform, format, and hook before you consider anything elseStrong creative judgment — you know what good looks like, you can brief it clearly, and you can push back when the output isn't there yetHighly organised and self-directed — you'll be managing multiple product moments simultaneously and need to stay on top of timelines without being chasedComfortable working directly with product teams — asking the right questions, extracting the right information, and translating it into content without needing it handed to you on a plateYou get how to attach product content to revenueYou're a maker — your output is content, not decksYou move fast and ship things — done and excellent beats perfect and lateYou have genuine curiosity about the product and the industry — you want to understand what you're creating content about, not just ship without domain knowledgeYou're comfortable with ambiguity and change — product roadmaps shift, priorities move, and you adapt without losing momentumYou embrace AI as part of how you work — using it to move faster, not as a replacement for creative thinkingBackground in B2B SaaS preferred, but creative instinct and execution quality matter more than sector experienceCompany OverviewDuetto specializes in cloud applications, SAAS, revenue management systems, and hotel leadership software. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.duettocloud.com.