[Remote] Content Marketer

Note: The job is a remote job and is open to candidates in USA. Pogo is a fast-growing B2B company seeking its first Content Marketer to lead their content function and define the voice of their enterprise business. The role involves creating compelling long-form content using proprietary data, developing content strategies, and producing copy across various formats to drive engagement and conversion.ResponsibilitiesLead Pogo's B2B content function - you decide what gets written and where it shows upTurn Pogo's proprietary data into compelling long-form content - reports, studies, and deep divesProduce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic socialOwn content strategy - decide which channels we invest in and whyDevelop a deep understanding of our buyers and write to themUse language to capture attention, create virality, and drive conversionSkills3–6 years of B2B SaaS content experience at a tech company with a strong content programProduce excellent copy across lengths and formatsStrongest muscle in long-form writing, but able to write articles, webinars, outbound emails, paid ads, or billboards with equal careUse language to drive outcomes - capture attention, create virality, and convertAbility to dig into data and find the story in itStrong POV on how to run a content functionKnowledge of which channels matter for B2B SaaS, how they work together, and how to measure themExperience working at a fast-growing startup with real ownershipActive use of AI tools in workflowsTurning data into compelling macro consumer stories (leans on journalism)Track record of writing publicly on social and growing an audienceBenefitsFlexible work schedule that allows them to be most productive while accommodating other priorities outside of workUnlimited PTOMinimum 20 days vacation policy 🌴Company OverviewPogo enables people to earn money by unlocking the power of their data. It was founded in 2020, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is http://www.joinpogo.com.