[Remote] Consumer Brand Marketing Lead, Link

Note: The job is a remote job and is open to candidates in USA. Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. The Link Brand Marketing Lead will manage the integrated marketing strategy to drive consumer acquisition and brand preference through full-funnel campaigns, cross-functional collaboration, and agency management.ResponsibilitiesDefine clear marketing objectives and strategies for Link brand campaigns anchored in consumer awareness and acquisitionPresent campaign strategy and ROI results to senior stakeholdersLead the execution of Link’s consumer acquisition strategy across all outbound touchpoints, including high-impact paid media (CTV, OOH, Audio), social, and cultural activationsPartner closely with PMM to ensure brand campaigns provide a 'warm start' for their lifecycle effortsDirectly own the relationship with Link’s media agencySet KPIs for top-of-funnel awareness and acquisitionStart work from a place of ambiguity as a founding member of the Link campaign functionSkills10+ years of consumer-facing brand or campaign marketing experienceProven experience managing media agencies and significant consumer marketing budgetsDemonstrated success in launching and scaling consumer products or featuresExperience at a high-growth consumer tech, Fintech, or SaaS companyStrong communication skills with experience managing complex, cross-functional project teamsExperienced cross-functional leader: Strong track record in consumer marketing or growth-oriented brand roles, specifically leading integrated campaigns for high-growth consumer productsStrategic thinker: Able to connect Link's consumer growth goals to Stripe's broader missionStructured & analytical: Deeply measurement-minded; you can prioritize projects against North Star metrics and move effectively even when data is incompleteUser-first advocate: Passionate about consumer experience and design; you can identify why a product is designed well and how to communicate that value to a skeptical audienceMulti-channel expert: Deep expertise in brand channels like paid media (podcast, CTV, OOH, etc.) and paid partnerships, plus proven ability to extend programs across both owned and earned channelsResilient collaborator: Skilled at navigating disagreements and building consensus across PMM (who owns lifecycle) and the Brand Creative Studio (who owns creative production)Comfortable with ambiguity: You thrive in 'zero-to-one' environments and take ownership to build the resources (agencies, tools, playbooks) required to winBenefitsEquityCompany bonus or sales commissions/bonuses401(k) planMedical, dental, and vision benefitsWellness stipendsCompany OverviewStripe is a financial technology company that provides online payment processing and payment infrastructure for businesses. It was founded in 2010, and is headquartered in South San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is https://stripe.com.Company H1B SponsorshipStripe has a track record of offering H1B sponsorships, with 40 in 2026, 272 in 2025, 283 in 2024, 141 in 2023, 379 in 2022, 276 in 2021, 111 in 2020. Please note that this does not guarantee sponsorship for this specific role.