[Remote] College Marketing Representative - General Location
Note: The job is a remote job and is open to candidates in USA. The Orchard is a leading music distribution company operating in 45 markets worldwide, and they are seeking a College Marketing Representative to promote their artists on college campuses. The role involves implementing digital and in-person marketing strategies, building relationships with local influencers, and creating content to support The Orchard’s artists.ResponsibilitiesOrganically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviewsMaintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artistsImplement in-person marketing initiatives at record stores, lifestyle shops, and on campus*Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artistResearch & attend local and campus events that will best facilitate the promotion of our artists*Attend our artists' shows to hand out promotional tools and get feedback from fans*Submit a detailed report on your marketing successes and initiatives for each campaign you runSkillsYou are an Undergraduate Student currently enrolled in a 4 year university with a minimum of 2 years left prior to graduationYou are able to manage your own hours and be accountable for the work assigned to youYou have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketingYou have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, Twitter, FacebookYou have availability of 20 hours per weekYou're well-written, well-spoken, a team player, and an excellent communicatorYou have transportation methodsYou have a flexible schedule for team conference calls and tour coverageCover letters in addition to resumes preferredBenefitsYou will gain real world music industry experience that will be a great addition to your resumeYou have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviewsYou’ll have access to inside information that will improve your marketing outreachYou’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes*You’ll build valuable relationships within your local music industry + many more!Company OverviewThe Orchard is a music distribution, marketing and sales company for artists and labels to distribute content to digital and mobile outlets. It was founded in 1997, and is headquartered in Nashville, Tennessee, USA, with a workforce of 201-500 employees. Its website is http://www.theorchard.com.